Detail-oriented creative copywriter with a proven track record of success in crafting compelling copy that drives engagement and action. Exceptional conceptual thinker adept at directing end-to-end marketing campaigns, from brief interpretation and target audience research to content creation across diverse channels; known for finding the emotional center and delivering memorable messaging that persuades and gets acted on.CORE COMPETENCIESCopywriting & Editing | Strategy Development | Marketing Materials DevelopmentCampaign Development | Social Media Content | Website Copywriting Target Audience Research | Consumer Engagement | Stakeholder RelationsProblem Solving | Time Management | Teamwork After a career at top ad agencies around the US, I relocated to the UK with my British wife, transitioning to freelance and remote advertising and content copywriting. For the past 4 years (before, during and post Covid), I’ve worked remotely to deliver skillful brand development and storytelling to motivate audiences for for-profit and non-profit clients. Below, I've included a few examples.Developed branding platform for Museum Capital Fundraising Campaign; engaged key audiences while museum was closed; helped drive Capital Fundraising Campaign which successfully raised over $30 millionCreated compelling website content for neighborhood Landing Pages; videos for Homes.com, 5th largest real estate portal in US Provided distinct brand voice, high-quality copywriting for emails, social media, and retail webpages for sustainable Greetings Cards, Ready-to-Drink alcoholic beverages During COVID 19 Outbreak: Answered UN/WHO Call for Creatives: Launched personal awareness campaign on social media; promoted handwashing & social distancing; created impactful email campaign promoting fashionable face masks; sold over 200 masksDeveloped copywriting content for website of largest US Insurance company; encouraged community members to volunteer in their neighborhood; enhanced, reinforced impact client having in US neighborhoods; 1.5 MM visits in 1st year; helped recruit over 90k volunteers; logged in over 18k volunteer hoursI recently relocated back the US and keen for new opportunities in office and/ or remote. Please connect with me directly on LinkedIn or feel free to email me at Sheltonscott.writer@gmail.com
Listed skills include Brand Communication, Copywriting, Copy Editing, Advertising Copy, and 30 others.