Sherry Cooper Email & Phone Number

Hedgesville, WV, US

Leesburg, Virginia, United States

Manassas, Virginia, United States

Leesburg, VA

• A highly- creative leader charged with the conception, design, and execution of visual materials with a heavy emphasis on direct response campaigns for high profile clients. Demonstrated management of website design.
• Demonstrated skillset in articulating creative decisions based project goals, creative strategies, and profound industry understanding for multiple audiences.
• Credited for constructing for political and non-profit direct mail campaigns achieving the highest response rate.
• Formulated and implemented electronic workflows that cut production times, decreased error rates, and allowed for the additional onboarding of new clients without increasing staff.
• Lead training efforts, as well as recruitment efforts to bolster team functionality and performance.
• Collaborate with account teams and Vice Presidents to establish engaging strategies for campaign briefs.

• Coordinated, drove, and executed creative solutions for multiple marketing initiatives that exceed organizational objectives. Conceptualized promotional activities including innovative and cutting edge design and.
• Demonstrated understanding and achievement in integrating business priorities while delivering creative solutions for projects, brands, and products that promote consumer engagement.
• Worked exclusively with clients to obtain the best possible visual presence. o Recognized for the creation and establishment of new branding throughout all pieces and deliverables.

• An essential representative recruited to lead teams in the creation, design, and production of deliverables. Developed specific goals and plans to prioritize, organize, and accomplish work ensuring timely completion..
• Identified for heading the creation of an internal Design Department and establishing efficient workflows.o Scheduled necessary overtime to accommodate increased project volumes.
• Supervised the prepress department focusing on professional development of Graphics Designers and Technicians.
• Proven resolution management techniques with a keen ability to pinpoint and fix issues that caused delays.
• Educated clients regarding the graphics process and ensured production timelines including

• Enlisted to manage the daily activities of graphic designers, vendor coordination, and project design based on deadlines, quantity, and VIP status. Supervised all aspects of production and design, including assigning.
• Devised, established, and fulfilled daily workflows, projected guidelines, and Quality Control methods.
• Credited for training graphics personnel including the re-training of current personnel on the integration of new processes and procedures.
• Continuously gathered data and implemented resolutions to weekly non-conformance issues and turn times.

• Involved with the Research and Development team creating new work flow environments and implementing new procedures. Developing cross-platform procedures linking Pre-press and the Programming departments together..
• Use of Macintosh computer and page layout applications for compiling, typesetting, design and pre-press production of high resolution film output. IBM/Mac file transfers, Scanning of line art and halftones, photo.
• A high volume, fast-paced production environment.

Charlottesville, VA

Gordonsville, VA