Shikha Singh Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Pune, Maharashtra, India

Pune, Maharashtra, India

County Dublin, Ireland

●Worked with the larger team at Vizeum towards sculpting business oriented media plans for assigned accounts.●Managed 3 accounts within the Irish market – Permanent Tsb (bank), Energia (power supplier), Kerry Foods (FMCG). Took on the lead performance digital role for Energia 3 months into my tenure at Vizeum.●Liaised with DAN’s partner agencies (iProspect, AMNET, Amplifi) under the DAN+ framework to deliver and optimize SEM, Paid Social, SEO and Display activity within the media plan. Collaborated with external publishers for other activity.●Learned DAN’s integral internal systems seamlessly to ensure smooth account execution, publisher bookings and billings. These systems were namely Prisma, DDS MX Explorer, DDS MX Stats, DDS MX Maintenance.●Extracted data from platforms including Google Analytics, Google DCM, Facebook Manager, Twitter Ads, Ad Intel and Ad Dynamix to monitor campaigns. Used and developed excel skills to pivot data and find micro and macro insights.●Collaborated with the wider specialist teams to deliver elaborate Quarterly Business Review presentations and presented key learnings and optimizations steps to clients.●Utilised Ad Intel to regularly chart competitor channel activity and growth presentations – monthly and annual.●Aligned planned vs. delivered performance documents for annual audits.●Built trust and reliability among challenging clients continually and garnered appreciation from seniors for the same.

Pune Area, India

•Led project management related operations for national (India) and international (Dubai) accounts. •Managed 9 accounts in a span of 2 years. Achieved and often crossed monthly revenue targets. •Collaborated with cross-functional internal teams to ensure that the social media, website development and media intensive campaign tasks were scheduled efficiently, within the overall project schedules. •Developed overall brand communication strategy for assigned accounts, with Strategy and Copy teams.•Explored new technological innovations and social media platform updates using social listening tools and self-observation to ensure fresh, creative and better ways of communicating with target audiences. Suggested these innovations to clients, to help brands evolve and stay at par with the dynamic functioning of digital marketing. •Displayed strong communication and teamwork skills with clients and internal teams. •Initiated reviews and analysis of campaigns and social pages for planning the way forward. Presented key recommendations to clients for organic and paid campaigns. •Participated in strategizing for new pitches with colleagues to learn the process of Business Development.· Accounts undertaken:- Gaana.com, Delhi (Music App - Social Media & Innovations)- Reliance Home Finance, Mumbai (Home Loan Solutions – Social Media & Performance)-Phoenix MarketCity, Pune (Shopping Mall- Social Media, Lead generation & Social innovations)-Symbiosis Institute of Applied Sciences, Indore (Education - Lead generation campaign)-Sikkim Manipal University for Distance Education, Bangalore (Education – Social Media Page Management)-Signature Tours by Creative Travel, Delhi (Travel & Tourism– Social Media Page Management, lead generation & website development)- VIBGYOR Group of Schools, pan India (Overall Digital and Mainline Advertising)- BITS Pilani, Dubai (Student acquisition campaign)- Amity University, Dubai (Social Media and student acquisition campaign)

Pune Area, India

Pune Area, India

• Understanding and developing lead generation campaigns for clients like Symbiosis Institute of Operations Management and BML Munjal University.• Researching and planning landing page design and layout and following it up till the development stage. Complementing the campaign with the creation of various google ads, social media newsfeed ads, banners and mailers. Planning re-targeting campaigns with internal teams.

Mumbai Area, India

• Presented research findings for 3 industries – Insurance, Travel Aggregators (travel portals) and Airlines to understand the market, USPs of different products, buying process – UI /UX, communication, media strategy that became the foundation for business intelligence• Live Project - Participated in business pitches for digital marketing responsibilities for 4 Hindi entertainment shows for Sony by brainstorming ideas, exploring creative routes, applying knowledge of digital media strategies as well as social media• Understood the various functions of a media agency such as media planning, media buying, creatives, commercials, business development, analytics and support functions.

Pune Area, India

Pune Area, India

Master'S Degree, Digital Marketing, A

Master'S Degree, Digital Marketing

Bachelor'S Degree, Communication And Media Studies, 3.25 Cgpa Of 4