Shivam Kumar Email & Phone Number

Paris, Île-De-France, France

SEO & SEA•Developing and implementing a comprehensive On- and Off-page SEO strategy for our content and website, focusing on technical SEO.•Responsible for optimizing landing pages from a technical SEO perspective to achieve higher SERP rankings, increase traffic and evaluating relevant SEO KPIs to measure the success of SEO initiatives and making data-based decisions.•Conducting keyword research, search engine result page analysis, and planning future content distribution strategies using automation tools and marketing channels.•Responsible for collaborating with the content, product, and commercial teams to elevate the long-term SEO strategy, and ensuring alignment with technical feasibility.•Planning & executing campaigns on LinkedIn & GAds, and driving strategy that balances growth and cost efficiency.•Analyzing the effectiveness of paid media campaigns using tools such as Google Analytics, HubSpot and Google Data Studio.Marketing Automation•Responsible for implementing the workflows within HubSpot to improve the conversion funnel & maximize the use of HubSpot as part of demand generation strategy.•Responsible for supporting the commercial team in marketing email development and deployment for prospect nurturing to support the sales cycle.•Responsible for creating attribution model & UTM parameters for lead source attribution to track the impact of marketing campaign in revenue generation.•Supporting the integration of HubSpot, Salesforce, Google Analytics and other business tools to ensure granularity of data and doing in-depth analysis to support campaign goals.•Responsible for developing marketing dashboard in HubSpot for reporting global KPIs related to campaigns, marketing acquisition channels and conversion rate.

Paris, Île-De-France, France

•Audited HubSpot to maintain the quality and integrity of data ensuring accuracy and completeness through data import management, data cleanup, deduplication, and the development of automation workflow.• Ensured accurate replication and synchronization of data between HubSpot and Salesforce, troubleshooting synchronization processes to resolve discrepancies.•Developed, executed, and tested sales and marketing campaign automation to improve lead generation, contact engagement, and deal progression.•Created and managed user profiles, layouts, reports, dashboards, process automation, and other configurable parts of the interface.•Tracked and measured effectiveness of campaigns/automations and make actionable recommendations to the marketing team based on data.•Played a pivotal role in integrating HubSpot, Salesforce, Google Analytics, and other business tools, ensuring data granularity and conducting in-depth analysis to support campaign goals and optimize performance.•Developed marketing dashboards in HubSpot for reporting global KPIs and proposed strategies for campaign optimization based on data-driven insights.•Developed and executed comprehensive SEO strategies, increasing SERP rankings and website traffic and implemented workflows within HubSpot to optimize the conversion funnel and maximize demand generation.

Paris, Île-De-France, France

Supporting transversal initiatives within Digital Marketing teams in relation to Digital Acquisition, Web Analytics, Marketing Automation and Project Management.Responsible for developing and executing digital marketing campaign on different online channels such as Google Ads (PPC & Display), SEO, email & social media platform (LinkedIn & Facebook).Responsible for analyzing and monitoring the key KPIs to optimize campaign & identify relevant keywords around the business niche for SEM campaigns.Designed and tested different landing pages & content for A/B testing for higher conversion rate. Managing the implementation of a multiple digital marketing projects such as attribution model, sea/seo dashboard, online sales meeting and leadpoint to enable more new business generations from digital marketing initiatives for regions and Bu’s.Responsible for analysis and reporting for campaign & digital acquisition cost for regions and managing the implementation & optimization of campaign at group level .Responsible for the traffic management monitoring and building insights & analyses for the Group's top management and gathering regional best practices and managing global sharing and adoption of those best practices.Working closely with the Digital Analytics team to produce timely dashboards and reports to monitor the performance of digital marketing activity.Providing curation of new opportunities to diversify traffic sources globally (affiliate marketing, display, SEM, native, social…)

Buffalo, New York, United States

•Written and published SEO-optimized content to drive organic traffic to the company website and researched content ideas around the business niche utilizing SEO and other digital marketing tools.•Assisted with content for the email and other communication strategies with existing clients•Assisted with content editing and visualization on various internal and external-facing marketing materials, keeping within company standards.•Analyzed various marketing data and trends, reported findings, and provided recommendations to the marketing team.•Performing ongoing keyword research, including discovery and expansion of keyword opportunities.•Researching and implementing content recommendations for organic SEO success.•Assisted in developing link building and other promotional strategies for the generated content.

Kolkata, West Bengal, India

• Led product marketing efforts for new retail banking products, including market research, user segmentation, and value proposition development.• Developed and implemented SEM marketing strategies (Google Ads, email marketing automation, and SEO) to drive product adoption and user engagement.• Successfully onboarded new corporate clients through targeted SEM campaigns, contributing to a 20% increase in product adoption.• Analyzed customer feedback and market trends to refine product positioning and messaging, enhancing customer satisfaction and loyalty.• Collaborated with product teams to influence the product roadmap, aligning launch strategies with marketing goals.• Monitored daily operation to ensure efficiency and adherence to define process, leveraging HubSpot for process automation and tracking.

Master In Management, Marketing

Post Graduation Diploma, Banking And Services

Bachelor'S Degree, International Relations, 7.55 Cgpa