Analytics Consultant
Bangalore
At TEG Analytics, I partnered with a leading global CPG client to deliver high-impact, data-driven solutions that addressed critical business challenges. My primary focus was on driving customer-centric insights through the development and optimization of Customer Lifetime Value (CLV) models. By analyzing customer behavior, purchase patterns, and segmentation, I helped the client refine their marketing strategies, optimize customer acquisition costs, and improve retention efforts.A key initiative was leading a winback campaign strategy that leveraged predictive analytics to identify lapsed customers with high CLV potential. This led to a more targeted and efficient marketing spend, resulting in measurable revenue growth and improved campaign ROI. I also played a critical role in creating robust dashboards using Tableau and SQL, allowing stakeholders to visualize key performance metrics, track real-time progress, and make data-driven decisions more efficiently.Managing 56 diverse data sources with a team of two analysts, I implemented processes to streamline data collection, validation, and integration, ensuring accuracy and reliability across projects. I collaborated with cross-functional teams, including marketing, finance, and IT, to align data initiatives with broader business objectives. My ability to translate complex data insights into actionable strategies empowered the client to make informed, evidence-based decisions.Throughout my time at TEG Analytics, I consistently demonstrated strong project management and leadership skills, which earned me multiple awards, including the ‘Genies of the Fortnight’ and ‘Above and Beyond’ recognitions. My work has sharpened my technical expertise in SQL, Python, and Tableau while enhancing my business acumen, preparing me for the next step in my career.