Shruti Amin Email & Phone Number

Austin, Texas, United States

- Lead a cultural relevance program for a global consumer app focused on trending moments and fostering community, with an emphasis on pop culture and the Gen-Z audience to increase brand affinity.- Spearheaded the launch of a similar program for the global consumer app’s parent company, that focuses on key topic areas including AR/VR technology, gaming, and the metaverse.- Provide oversight to global communities of Facebook Group admins, assisting with strategic recommendations, customer communications, and crisis listening and reporting.- Collaborated with the same client to launch a similar program focused on YA admins, assisting with pre-launch strategy, brand voice development, moderator onboarding, and eventually growing the Group to support over 700 YA Group admins.- Develop strategic POVs and share insightful recommendations for various Fortune 50 clients, specifically during moments of global and national crisis and DE&I activations.- Mentor numerous social media coordinators, including three direct reports, by facilitating growth opportunities, assisting with career pathing, and advocating for their work.

Austin, Texas

- Moderate social accounts for several Fortune 500 clients across Facebook, Instagram, and Twitter, including accounts with community followings of more than 200M members- Utilize social listening to monitor trends, analyze response sentiment and content performance, and create recommendations for future content activations- Identify cultural moments to organically activate on from customer social handles to position clients as culturally relevant, thus expanding clients’ social reach and increasing brand following- Deliver monthly and quarterly reports encompassing content performance, audience behavior, and strategic recommendations to drive clients’ success- Mentor new employees throughout their onboarding, assisting with training relevant to community management, reporting, and social listening

Dallas, Texas

- Collaborated with various teams within RRM to organize entrepreneurial conference (RebelCON) that brought over 100 people and had a digital reach of approximately 100,000- Prospected and identified potential organization partnerships for RebelCON- Prepared monthly pipelines and tracked progress of initiated partnerships and marketing campaigns- Developed and implemented various marketing campaigns featuring RebelCON which increased RRM's digital reach by 50%

Dallas, Texas

- Utilized a social media management software to schedule daily posts and to study past analytics of all RRM social media channels, including Twitter, Facebook, and Instagram- Integrated new social media campaigns into RRM’s already established brand which resulted in 5x the growth in social media followers and increased impressions by 2000%- Managed all RRM social media accounts and curated a special event marketing campaign for Dallas Startup Week 2018

Dallas, Texas

- Collaborated with key stakeholders within the DHP team to create unique social media postings by utilizing Hootsuite and other social media management platforms- Developed a matrix that tracked impact on three different consumer segments to understand and analyze the reach of DHP- Worked UN Sustainable Development Goals into monthly DHP hero highlights and marketing plans

- Carefully curated and created content for various clients' social media accounts fitting with each client's specific marketing plans- Inventoried old content from client websites for Social Forza's own records- Worked with various other remote members to achieve client goals

- Worked closely with founders to develop a vision and set goals for marketing team- Created company social media accounts and cultivated an online community of fans/followers- Coordinated all online marketing and advertising campaigns for launch

-Maintained good customer relationships by providing excellent customer service-Assisted store’s merchandiser set up new visual displays-Helped reach daily sales goals by staying up-to-date on and promoting new products-Recruited over 100 customers to sign up for new company loyalty program

Euless, Texas

- Inventoried company's past and present clients and employees for office records- Assisted with filing duties and a variety of other clerical duties as necessary- Manually processed over 200 caretaker files to initiate accurate payroll and billing practices

Bachelor’S Degree, Global Business, Concentration In Marketing

Activities and Societies: Academic Excellence Scholarship Recipient, Davidson Management Honors Program, Alpha Kappa Psi, Nova.

Education record

Activities and Societies: Erasmus Student NetworkI studied abroad at The University of Liverpool from September 2016-January 2017. I found.