▪ Responsible for the Creative & Strategy function across India – Mumbai, Delhi and Bengaluru with a team strength of ~50 individuals▪ Leading Creative Strategy for new business and organic growth opportunities in key accounts for 400+ pitches/year with an 80% SR and 25+ Industry Awards in 2019 alone▪ Leading Corporate Communications o Creating & communication of Corporate Values o Marketing collateral --> Website & content, Corporate Film, Client Reacho SM Growth: ~100 --> 5000+ FB, ~3000 on Insta, 8500+ on LinkedIn o Leadership business/trade media presence --> OpEds & Stories▪ Partnering the in-house Tech Team for our proprietary start-up Digital Experience platform MRGE; influencing clients with use-cases, creating content possibilities and seeing them through to realisation▪ Leading the organisation’s creative evolution to a seamless Experiential solutions provider by:▪ Creating a data-and-insight-driven ethos focused on strategic outcomes for brands with a focus on broad cultural impact, premised on emerging trends and insights.▪ Developing and implementing a process-driven work culture across the creative function through the use of learning models, creative tools and practical engagement ▪ Nurturing a diverse and dynamic team by establishing a collaborative, continuous learning culture ▪ Developing brand-led Intellectual Properties as well as value-addition to existing Properties for Close Up, Mahindra, Aditya Birla Group and more▪ Creating experiential engagement and communication for: HUL, Aditya Birla Group, Toyota, Netflix, MyGov.in

▪ Audience acquisition & revenue opportunities for Indigo 91.9 FM through Integrated Brand Solutions including live music IPs, lifestyle events & more▪ Responsible for strategizing & implementing Brand Refresh as well as revamp of voice & identity across such as Web, Social Media & Print ▪ Produced Heartline, India’s first-ever live on-air talk show about life, love and relationships▪ Created & commercialized on-air, on-ground & online activation and communication for the Station for: Vodafone, Jamesons, Heineken & more▪ Manage Media Tie-ups & Barters, Cross-promotions and Event Partnerships