Silja Tobin Email & Phone Number

Portland, Or, Us

Team leader directing all aspects of planning, implementing, measuring, and evaluating marketing, PR, publications, ticket sales and brand activities in support of Portland Opera’s mission, productions, & events.

Portland, Oregon Area

Lead cross-functional integrated (social/email/print/broadcast) marketing campaigns and communications plans for performance seasons, productions, events, and fundraisingCreate, implement, and analyze marketing, communications, advertising, & promotional plans for predicted value and ROIDevelop media relations strategy and leverage contacts and relationships with a large press list, including numerous national publications including The New York Times, The New Yorker and others;

Greater New York City Area

Booked Opus 3 Artists’ first-class roster of instrumentalists, vocalists, and chamber musicians into theaters, performing arts centers, and classical music venues Pitched wide-range of artists and projects to appropriate venues, using in-depth knowledge of both clients and presenters to create successful matchesDeveloped strong business relationships and manage sales accounts across the West Coast of the U.S. and Canada. Negotiated terms for engagement contracts on behalf of over 200 clients

Greater New York City Area

Lead the effort to build a community of members in their 20s and 30s to support AMC’s mission of promoting the conservation, education, and enjoyment of the outdoorsPlan and promote small and large-scale events to introduce new participants to the outdoors and develop a strong community of members to encourage long-term participationIncreased Young Members activities offered in 2016 by 54% over 2015. Restructured committee makeup and doubled attendance at regular events.

New York, New York

Developed PR and social media campaigns to publicize Metropolitan Opera performances and cinema transmissions (seen in 2000 movie theaters in 70 countries) across digital, print, broadcast, and social media platformsPitched and developed stories, photo and video features, and social media content for major US and international outlets. Collaborated with world-renowned singers, directors, designers, and composers to create engaging story ideas and content

New York, Ny

Webster Groves, Mo

Managed relationships with local and national press, wrote and distributed press releases, coordinated Opera Theatre's social media presence, oversaw the execution and editing of in-house publications, managed advertising sales, and managed public relations budget.

Songpa-Gu, Seoul, Korea

Taught English to Korean students ranging in age from 4 to 13.

Coordinated press visits from both national and international media, organized and archived reviews and articles, compiled and updated local and national press lists, edited press releases

Created new sales opportunities by finding fresh leads for sales team, and increased efficiency by reorganizing sales database

Bachelor Of Arts, Public Communication

Activities and Societies: Advertising and Public Relations Organization, St. Jude's Children's Research Hospital Up 'til Dawn, Sigma.

Education record

Activities and Societies: Study Abroad

Education record