Silvia Robles Email & Phone Number

Proven strategic marketer with a robust and extensive general management skill-set. Throughout marketing career, regarded as demonstrating towering strengths in:o Drive for resultso Analytical horsepowero Business acumeno Cross functional team leadership & collaborationo Succinct articulation of insights o Flawless execution of marketing.

Led global launch of Mondelēz International (a $36B global snacks powerhouse and formerly part of Kraft Foods) to internal and external audiences. Tasked with developing and executing a cultural meeting experience for 300 senior leaders to realize new company vision. Charged with creating a sustainable eco-system of innovation to drive faster, bigger more.

Provided strategic and practical guidance to Kraft Foods brand teams in the area of Latino marketing. Accelerated Kraft Latino share growth by building a deeper, holistic understanding and translating Latino insights into business building marketing campaigns and innovation pipeline development.

Built viable business propositions and lead development and commercialization of new product initiatives across Kraft Pizza (DiGiorno), Meals (South Beach Diet) and adjacent categories.

Progressive marketing positions across Kraft's portfolio of iconic brands including Miracle Whip, Grey Poupon, Minute Rice and Family Dinners. Responsible for all aspects of business management, including revenue development, trade and consumer promotions. Managed extensive cross functional teams.

Ba, Psychology

Mba, Marketing