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15+ Years of Marketing Experience With a Passion For Building Demand, ABM, Growth, and Revenue Engines. Strong Track Record For KPI and Performance Based Goals (5-10x) With an Emphasis on Team Camaraderie. Strong Beliefs in Providing The Agility of a Startup, Strategy of an Enterprise, Creativity of an Artist, And Leadership by Example (Do Good).Experience:- ABM Full Overlay: Intent Modeling, Sales Enablement, Scoring Logic, Channel Execution- Product Led Growth (PLG) - End-to-End Opt-In, Usage, Nurture, Opportunity / Close conversation. - Demand Generation & Growth Engine. End-to-End Marketing Waterfall From Impressions to Close/Won/Loss (Both Paid and Organic Channels)- Marketing Ops/Biz Ops/Business Intelligence: Creation of Accounts and ICP. Identifying Intent KPIs to Build Scoring Logic and GTM Reporting Downstream to Strategy and Execution leading to 3-500% + increase in meetings and opportunities in a QoQ.- Web / Landing Page Ownership : Experienced Web Developer - Leading Web Production Team and Developing Growth and Demand Generated Web and Landing Page Properties Increasing MQLs to 500% YOY.- Paid and Organic Media: Over 14 Years of Experience with Paid and Organic Media (SEO/Paid Search, Webinars, Paid and Organic Social/ Programmatic/CTV Buys). Creation and Restructuring of Media of Startups to Fortune 500 Companies with budget excessing over 7+ Million a year with an average of 3-500% increase in performance KPIs (including conversion, Meetings and Opportunities) within the first quarter.- Lead Generation- Sales/Marketing Development(Accounts/Creative)- Design- SEO- Business Development (Venue Negotiations)- Logistics and Operations- Budgeting- PLGWeb Industry Online Marketing (various verticals)- SEM (SEO, PPC, Biz Dev)- Social Media (Social Networking/ Strategic Blogging)- Web Production and Development- Email Marketing- Analytics/ Campaign Optimization- Marketing Strategy/ Business Development- Sales/Advertising- P.R. 2.0- Front/Backend Web Management with multilevel frameworks and libraries. (CMS, Javascript, PHP, Database)- Multifunction SAASSpecialties: Branding and Identity, Server, Strategy, Managerial, SEO, PPC, Social Media, Online Marketing, Lead Generation, Web Development and Strategies, PLG, M & A
Spyderbat
View- Website:
- spyderbat.com
- Employees:
- 16
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Head Of Marketing - Growth, Gtm, And Revenue (Acq By Agt)SpyderbatSan Francisco, Ca, Us
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Head Of Marketing - Growth, Gtm, And RevenueSpyderbat Apr 2024 - PresentAnywhere, UsGTM, Revenue, and GrowthDemand GenerationDigital Activation (paid and organic, search and social)ABMTradeshowsPMM and Program ActivationWebinarsContent, Nurture, and OutreachMarketing OperationsSales Operations / SDR Management Business Intelligence and ReportingCrossfunctional alignment including marketing to sales, SDR management20x+ Pipeline in under 6 months.
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Head Of Growth (Acq By Cisco)Valtix (Now Part Of Cisco) Nov 2021 - Apr 2024Santa Clara, Ca, UsGrowth Leader. Built cohesive revenue infrastructure resulting in 8X growth in closed-won. Acquisition by Cisco.GTM StrategyProduct Led Growth (PLG)Paid / Organic ChannelsCampaigns / Nurture / ProgramsWebinars, Workshops / Lunch and LearnsMarketing Operations / Sales Enablement SDR Management Business Intelligence / Intent ModelingABM MotionPartner / AlliancesTradeshow / EventsPMM / Content StrategyMerger and Acquisitions Transition - GTM -
Marketing And Revenue ProgramsRunyon Saltzman, Inc. Aug 2020 - Feb 2023Sacramento, California, UsDeveloped digital and search marketing strategy for the State of California's COVID awareness campaign and other organizations with over 7mm+ spend in ownership.Developed and scaled in-house programmatic organization resulting in over 2mm+ spendBusiness intelligence and modeling to strategically optimize revenue for programs -
Abm/Demand Gen/Marketing Operations Checkpoint/Dome9Dome9 Security (Acq. By Check Point) Jan 2019 - Nov 2021Tel Aviv, Israel, Il -
Head Of Marketing: Demand Generation, Operations, Web, & GrowthDome9 Security (Acq. By Check Point) Jan 2018 - Nov 2021Tel Aviv, Israel, IlBuilt and led web, growth and revenue infrastructure, resulting in 10x increase in pipeline within the first year, leading to acquisition by Check Point. Led marketing and technology M&A processResponsible for building ABM and other growth motions for Check Point
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Digital Marketing - Demand GenerationDruva Oct 2016 - Jan 2018Santa Clara, California, Us -
Digital Marketing ManagerFireeye, Inc. Jun 2016 - Oct 2016Milpitas, California, UsPaid Search/Demand Gen MediaRestructured global Strategy in PPC search marketing across all regionsIntegration in PPC search marketing of all horizontals resulting in 35% increase in MQL QoQProject Management between cross functional teams including working closely with the campaigns team to build performing assets and launch calendar.Manage Vendors, Stakeholders, AssetsSearch platforms include: Google Adwords, Bing, Yahoo, Naver, Baidu, Ad, Retargeting GDNRetargeting Platforms include: Google Retargeting, AdRoll, LinkedIn, Twitter, Facebook and moreSupported Marketing Opps and analytics in delivery of demand generation campaigns using Marketo and Adobe AnalyticsManaged content syndication program using a variety of vendors and tools including integrate -
Digital Marketing ManagerSymantec Apr 2013 - Nov 2015San Jose, California, UsRestructured and scaled global paid marketing strategy across all regions for SMB and B2B leading to 100% increase in opportunity. Integration in PPC search marketing of all horizontalsProject management between cross functional teams Manage vendors, stakeholders, assetsGoogle Adwords, Bing Ad, Retargeting, GDNCore driver and team for relaunching the Symantec/Veritas company and org split -
Head Of Digital Marketing & WebHome Care Assistance Mar 2009 - Jul 2013San Francisco, Ca, UsBuilt and scaled digital and marketing presence for the company with 150% growth in first quarter and 30% quarter over quarter growth with a 200k budget a quarter. Ownership and head of in:- All web properties and domains including main and microsites- Paid Search: Google, Bing, Yahoo- Social media- SEO- PR 2.0- Online business development -
Online Marketing Manager (Contract)Sol Republic Aug 2011 - Jul 2012Marketing and web all things digital. Provided fundamentals to their GTM and launch programs.
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Online Strategist: Email MarketingSociablr 2009 - 2010
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Search Marketing InternServepath May 2008 - Aug 2008Us- Coordinate various projects catering to online marketing/marketing including: - SEM : analyzing and optimizing Google/Yahoo Adword accounts tracking various metrics.- SEO: Implementing strategy to optimizing various keywords relevant to the industry- PR: Copywriting, email blasts, etc- Online advertisement: researching/deploying banner ads while tracking ROI- Modifying various Databases/Metrics using Excel -
Online Marketing/Seo InternSpongefish Oct 2007 - May 2008Us• Research/compile consumer database based on demographics• Plan and implement marketing strategies through various online marketing/ S.E.O. techniques• Analyzing various web statistical data utilizing varioustools such as goggle analytics
Simon Chan Skills
Simon Chan Education Details
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University Of California, Santa CruzPsychology -
University Of California, Santa Cruz
Frequently Asked Questions about Simon Chan
What company does Simon Chan work for?
Simon Chan works for Spyderbat
What is Simon Chan's role at the current company?
Simon Chan's current role is Head of Marketing - Growth, GTM, and Revenue (Acq by AGT).
What is Simon Chan's email address?
Simon Chan's email address is si****@****ail.com
What is Simon Chan's direct phone number?
Simon Chan's direct phone number is +141564*****
What schools did Simon Chan attend?
Simon Chan attended University Of California, Santa Cruz, University Of California, Santa Cruz.
What are some of Simon Chan's interests?
Simon Chan has interest in Collecting Antiques, Home Improvement, Reading, Online Integrated Marketing Strategy, Gourmet Cooking, The Arts, Swimming, Home Decoration, Cooking, Electronics.
What skills is Simon Chan known for?
Simon Chan has skills like Seo, Lead Generation, Email Marketing, Sem, Online Advertising, Ppc, Marketing Strategy, Digital Marketing, Web Development, Google Analytics, Google Adwords, Saas.
Who are Simon Chan's colleagues?
Simon Chan's colleagues are Kit Smith Hanna, Brent Haub, Kit Smith Hanna, Ruhika Bulani, Anna Belousov (Filatova), Alex Delarosa, Kyle Smith Hanna.
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