Elizaveta Simokhina Email & Phone Number

Moscow, Ru

Responsibilities:- Develop a product roadmap and strategy (together with CO and PO), building the Product Discovery process within product teams- Test product hypotheses, search for the needs and pains of the audience, launch A/B tests together with the analytics team- Work with the marketing team: develop brand positioning, launch research to attract new users, conduct marketing workshops- Collect regular competitor market analytics, benchmarking- Select relevant… Show more Responsibilities:- Develop a product roadmap and strategy (together with CO and PO), building the Product Discovery process within product teams- Test product hypotheses, search for the needs and pains of the audience, launch A/B tests together with the analytics team- Work with the marketing team: develop brand positioning, launch research to attract new users, conduct marketing workshops- Collect regular competitor market analytics, benchmarking- Select relevant research methodology: determination of the necessary research method (qualitative and quantitative) and framework (CJM, JTBD, Personas)Achievements:- Led the process of introducing a researcher into the product team: from discussing the process with interested holders (PO, designers and business analysts) to hiring a suitable candidate- Conducted a comprehensive study of the feature (market + user research), with the help of which the positioning of the feature (naming and set of functionality) was changed: this made it possible to reduce development resources and rebuild in the competitor's market- Initiated the transition of the researcher to the product team and explained how the researcher can be integrated into the Discovery&Delivery development process Show less

Responsibilities:- Suggest which specific methodology and approach to choose to understand customer expectations, needs and motivators (CJM, JTBD, Personas)- Select relevant qualitative and quantitative research methods: in-depth interviews, surveys, usability testing, desk research etc.- Create new solutions based on the identified users pains and needs and prioritize them, using appropriate workshop activities and frameworks (Co-creation, Eisenhower Method, Post up… Show more Responsibilities:- Suggest which specific methodology and approach to choose to understand customer expectations, needs and motivators (CJM, JTBD, Personas)- Select relevant qualitative and quantitative research methods: in-depth interviews, surveys, usability testing, desk research etc.- Create new solutions based on the identified users pains and needs and prioritize them, using appropriate workshop activities and frameworks (Co-creation, Eisenhower Method, Post up, Dot-Voting, Crazy 8s)Achievements:- Developed a culture of quantitative research: conducted training on the use of quantitative techniques in UX researches, introduced a new tool for conducting surveys (Oprosso) and initiated cooperation with a new external agency for faster and cheaper field collection-Tested the product landing page for the intelligibility of the translated USP, thanks to which the offer was adjusted and the USP readability index was brought to 80% Show less

Москва, Россия

Responsibilities:- Conduct a full cycle of UX research: discussion of the goals and objectives with the stakeholders, preparation of the correct research methodology, analysis of the results: identification of the main needs, barriers and motivators of the target audience- Prepare the NPS monthly report- Interact with external agencies to search for respondents (preparation of a brief/ description of the target audience)Achievements:- Conducted complex research… Show more Responsibilities:- Conduct a full cycle of UX research: discussion of the goals and objectives with the stakeholders, preparation of the correct research methodology, analysis of the results: identification of the main needs, barriers and motivators of the target audience- Prepare the NPS monthly report- Interact with external agencies to search for respondents (preparation of a brief/ description of the target audience)Achievements:- Conducted complex research on testing the creatives for the advertising campaign of the Rabota.ru, thanks to which we were able to choose the best video and launched an all-Russian TV campaign- Mentored two Product Managers: introduced them to the methodology of conducting in-depth interviews, helped to create a guide and gave feedback on the results of each conducted interview Show less

Москва, Россия

Responsibilities:- Market analytics and marketing research, including ad tracking, customer research and brand health analysis- Assistance to the marketing team in analyzing and tracking advertising companies, including monthly reports on the advertising market for the Bank’s main competitorsAchievements:- Independently conducted research projects: “Satisfaction with debit card Polza and credit card Polza gold” and "Onboarding of debit card Polza (efficiency of Bank… Show more Responsibilities:- Market analytics and marketing research, including ad tracking, customer research and brand health analysis- Assistance to the marketing team in analyzing and tracking advertising companies, including monthly reports on the advertising market for the Bank’s main competitorsAchievements:- Independently conducted research projects: “Satisfaction with debit card Polza and credit card Polza gold” and "Onboarding of debit card Polza (efficiency of Bank communications)" Show less