Working with a number of analysts to produce executive briefings and insight reports.• STL Partners Executive Briefing: How can Telcos be loved? Investigating the opportunities and challenges for telcos in developing loved brands.• STL Partners Research: Breaking down silos. Looking at the ways in which some telcos have approached the task of dismantling silos and going agile.• Strategy Analytics Reports: Cybersecurity opportunities for telcos. Examining the role of telcos in providing cybersecurity products for consumers and businesses.

Non-Executive Director and Strategic Advisor for one of the leading providers of acute and specialist mental health services in Ireland. The company has 300 in-patient beds and generates revenue over €30m.• Supporting the business to improve profitability by changing the service mix, identifying opportunities to reduce costs, and developing a strategy to address loss-making nursing home unit. • Identifying options to de-leverage the business, through the sale of non-strategic assets.

Responsible for setting the international marketing strategy through the end-to-end analysis of key drivers and business performance, to identify potential options, develop recommendations, and secure support with corporate and local executives. Driving operations in a consistent manner on the key revenue growth opportunities, enabled Orange to outperform the market during this period. • Defined Orange’s marketing and sales response to Covid-19 crisis, by recognising the different impacts on customers spend / behaviours and adapting sales and customer care operations. Implementing this plan ensured Orange minimised revenue losses in 2020 to 3.5% and returned to growth in 2021. • Prepared the strategic rationale, market sizing, business plan and go to market approach for new consumer products and propositions. Examples of launched services include 5G mobile offers, digital propositions and customer retention offers. • Launched a Pan-European, needs-based segmentation model. In implementing the model across all Country Operations, Orange was able to focus more effectively on delivering propositions to meet distinct customer segment needs and deliver costs savings by reusing propositions across countries.• Defined the business rationale and plan for re-branding operations in Egypt and Belgium. These were required to convince minority shareholders that the benefits from using the Orange brand would outweigh the proposed brand licence fees. Successful re-brandings were accomplished in both markets.• Led War-Game exercises to understand the impact from new competitors and technology launches. Defined the objectives and methodology, managed the workshops and participants, and ensured that results were clearly presented to Executive Management teams.

Managed the annual Strategic Planning process for the consumer mobile division. This involved developing the Group’s guidelines on key topics, supporting Country operations to develop their plans, and then evaluating their submissions against overall financial and strategic objectives.• Led a range of varied strategy projects aimed at improving the management of Country operations. These included a project to reduce reporting layers and optimise spans of control, the development of tools to provide CEOs with clear metrics to manage their P&Ls, and a methodology for Executive Teams to anticipate Competitor strategies and behaviours based on their market positioning.• Defined Orange’s strategy for launching mobile data, as Orange’s core business evolved from voice calls and messaging. The pricing strategy for mobile data was critical in this work, and the adopted approach delivered the main ambitions of widespread customer adoption (despite concerns over high bills), while securing margins through the selective introduction of unlimited offers.• Steering Committee member of industry partnerships to ensure new products and services could be used by all customers; including the standards which enabled mobile phones to pay for goods using contactless technology. This work achieved its aims in full by creating mass take up, consistent communications by mobile operators and a simple and trustworthy process.