Helping Queensland based businesses access the New Zealand market through NZME's portfolio - the Number 1 Audio network across Radio and Podcasts, the leading Digital and Print news destinations and the fast growing property platform OneRoof

SD Projects is my own contracting/consulting service focussed on business growth. Completed projects have delivered sales strategies, sales and organisational structure reviews, sales operations improvements, marketing strategy, business case development, website development and support to the founder of e-commerce business through launch, capital raising and sale.Projects completed for multiple clients across media (HT&E, ARN, Conversant Media, Isentia, Bauer Media), member… Show more SD Projects is my own contracting/consulting service focussed on business growth. Completed projects have delivered sales strategies, sales and organisational structure reviews, sales operations improvements, marketing strategy, business case development, website development and support to the founder of e-commerce business through launch, capital raising and sale.Projects completed for multiple clients across media (HT&E, ARN, Conversant Media, Isentia, Bauer Media), member organisations (ADMA/Australian Association for Data Leadership), e-commerce, workplace training, health and disability support. Show less

Key AchievementsImplementation of cloud based software solution and development of business processes for this systemDevelopment and implementation of new organisational structureNavigating multiple challenges across the business from COVID, mandatory vaccination and floodsFinalist - Telstra Best of Business AwardsFinalist - Sunshine Coast Business Awards

NewsMediaWorks was the industry funded marketing body for the major digital and print news media publishers.Key responsibilities• Development and delivery of the annual marketing strategy• Management of content and content team for website and social channels• Curation and management of annual conference and national awards program • In-market activity to drive key messages including presentations and conference speaking• Management of external partnerships… Show more NewsMediaWorks was the industry funded marketing body for the major digital and print news media publishers.Key responsibilities• Development and delivery of the annual marketing strategy• Management of content and content team for website and social channels• Curation and management of annual conference and national awards program • In-market activity to drive key messages including presentations and conference speaking• Management of external partnerships including PR, creative agency and research providersKey achievements• Highly Commended – Best use of Research INMA Global Awards 2019• Finalist - Best Use of Research/Insights at CommsCon Awards 2019• Inform Conference - Achieved 84% Excellent/Good rating from delegates • Speaker at Publish Asia Conference, SingaporeRole reported directly to the Chief Executive Officer. Show less

Senior leadership role working across 50+ print and digital brandsKey Responsibilities• Led the day to day management of specialist sales teams, Trade Marketing and Events • Thought leadership on Bauer advertising market proposition/positioning• Development of go to market sales opportunities/solutions at a brand, channel and corporate level • Revenue and cost budgeting, reporting and forecasting for CEO/CFO• Internal management of complex matrix… Show more Senior leadership role working across 50+ print and digital brandsKey Responsibilities• Led the day to day management of specialist sales teams, Trade Marketing and Events • Thought leadership on Bauer advertising market proposition/positioning• Development of go to market sales opportunities/solutions at a brand, channel and corporate level • Revenue and cost budgeting, reporting and forecasting for CEO/CFO• Internal management of complex matrix environmentKey Achievements• Established a new sales structure and selling approach that delivered a more client centric focus and delivered significant cost savings for the business• Delivered commercial success measured by market share growth against our key competitor • Introduced CRM (Microsoft Dynamics) to the business Show less

Senior leadership role responsible for sales strategy for the brand sales teams as well as sales management and leadership for the direct sales function in those teams.

Industry (Media Federation Australia) representative at the Audit Bureau of Circulation holding roles of Deputy Chairman of the Executive Committee and General Committee Member

Led negotiation for a diverse client portfolio including Telstra, Estee Lauder, Johnson & Johnson, BDF, McDonald's, Visa, Apple and Bose.Key Achievements• Exceeded all pricing/value benchmarks that were part of client agreements• Delivered innovative media campaigns that helped drive new cross platform thinking/execution• Recognised as industry authority demonstrated by regular commentary on media matters across multiple platforms including The Australian Financial Review… Show more Led negotiation for a diverse client portfolio including Telstra, Estee Lauder, Johnson & Johnson, BDF, McDonald's, Visa, Apple and Bose.Key Achievements• Exceeded all pricing/value benchmarks that were part of client agreements• Delivered innovative media campaigns that helped drive new cross platform thinking/execution• Recognised as industry authority demonstrated by regular commentary on media matters across multiple platforms including The Australian Financial Review, Mediaweek (Magazine, Online and TV), Mumbrella, Sydney Morning Herald, The Age, The Australian, ABC TV, Ad News and B&T Show less