Simon is a commercial expert & director with extensive category and format experience with over 15 years delivering at Tesco holding multiple roles in Commercial and Corporate & Legal Affairs and other retailers including JS, Morrisons & ExxonMobil. Simon owns and runs Catmando Consultants Ltd - a retail, grocery and consumer goods consultancy specialising in commercial projects; including supplier management & terms negotiation, ranging, category management and ad-hoc procurement initiatives. Simon is an approved GSCOP training provider and coaches both retailers and FMCG in the Grocery Supply Code and its positive application.At 4C Associates, Simon diagnosed and delivered commercial complex programmes across multiple sectors including leading wholesalers, retailers, H&L providers and FMCG companies. Simon also worked with the Cabinet Office formulating their PPE plans and National Testing requirements during Covid.At Jollyes - the UK's second largest pet specialist retailer - Simon was the Commercial Director, responsible for shaping the buying and merchandising teams and determining the category strategies across all products & services - raising the EBITDA, prior to its sale.