Non-Samsung Account team leader, focusig on SK hynix - As a team leader, I can figure out what and how SK hynix tries to evolve System IC that can complement SK hynix memory business including non-volatile memory and redundant facilities that might be outdated for advanced memory production. It also help me understand where the memory industry is moving to, in which area the SK hynix is trying to enforce their competitiveness and how I can motivate my team to find mutual winning business model for SK hynix and ARMLGE Account Manager working with LG OEM (MC and DTV) and System IC - As account manager, I have been working with System IC for their success and ARM success as well. This involves relationship management with OEMs like LG Mobile, LG DTV and Vehicle Component, understanding OEM platform strategies, terrain map inside OEM organization and budget process as System IC works for OEM platform enablement for future growth like Display, Energy and Automotive. Great achievement is millions of SoC shipment from nothing over the last few years and this is propelling System IC coverage to multiple OEMs as well as family companies. Understanding customer business and themselves and pursuing mutual success have motivated my team and I could have inspired them what to do by themselves.Business Development Manager for System Development Division - Sales and Marketing of ARM Development Tools for ARM based SoC development and OEM products development, specifically focusing on Samsung Mobile and System LSI and LG Mobile and System IC. ARMCC is efficient source for Realtime OS based embedded application and ARM Compiler can generate best efficient code that outperforms code from other compilers and least code size

Head of Marketing - As a marketing team leader, I had promoted solution with Corelogic SoC like Bluetooth EDR by collaboration with CSR, and T-DMB Mobile TV solution with demodulator partner like GCT - Also, Corelogic was too much dependent on one customer, Samsung Mobile, and product concept and design was too much dependent on them as well. So, our team had to develop new market, focusing on consumer and overseas mobile customers, specifically, Tier 2 and 3 in ChinaSoC Product Planning - To be competitive SoC for consumer market, it is important to understand what would be gateway devices that people are friendly to use and how such applications will be evolved as convergence viewpoint and what market leaders is doing in each application. We segmented 3 major gateway devices, which is home gateway, portable gateway like PND and mobile gateway like mobile phone and decided to focus on portable gateway where potential growth is expected while no major conglomerates played and devised decent SoC using ARM926, which had been used for LG Mobile DMB phones like Nyx and Charisma as well as PND and Dashcam.

PAN Server Solution, Personal Mobile Gateway (PMG) solution to SK Telecom - PMG is the base concept of M2M and modern IOT. Its concept is to connect all IP devices to each other and people using mobile phone as a personal mobile gateway via WAN (like WCDMA), Wireless LAN and PAN (using Bluetooth or any type of 802.15 tehnology) as mobile phone is most popular personalized device that people is friendly to use. Before Smartphone becomes popular driven by Apple, mobile application platform on feature phone was based on WAP and Java-ED, and SK telecom deployed "Nate" as such platform application underneath PAN solution based on PMG by IXI Mobile was developed and base frame has evolved into modern IOT solution under Android.

LGE Account Manager and Hyundai Electronics Account Manager for Communication Silicon Sales for Xscale and Flash Memory and Channel Manager - Intel had invested tens of billion dollars on communication area and Xscale was core architecture that enabled Intel communication silicon solutions and NOR Flash memory was essential storage memory for embedded application as it can provide reliable non-volatile memory as well as eXecution In Place functionality and Intel Flash memory was most popular in the world including Nokia and Motorola - StrongARM and Xscale opened true modern embedded market. We have design won the 1st PND from Jatty Electronics in Korea with StrongARM1100, which enabled us to win GM Onstar and Hyundai Sonanta with folllowing Xscale processors like PXA255 and PXA262. Xscale also opened ARM based Network processor market and L2/L3 Switch processor when Korea deployed nation-wide broadband service - Intel was World number NOR Flash supplier that is used for feature phone executable code storage. With team’s support, I could win Long Term Supply Agreement with LG Mobile and Hyundai Electronics (Pantech nowadays) for NOR Flash memory.

DRAM Marketing ManagerI was in charge of Network Memory and Graphics Memory, both of which have unique requirementfrom PC memory. During 1990s, PC memory represented more than 70% of memory market, so,researching Intel’s CPU and Chipset – specifically, North Bridge – can give us overall memory demand as well as technical requirement. However, Graphics and Network requires unique requirement like data-width and reliability and can generate more value add on memoryIBM Account Manager (DRAM)With team's support, I made successful business development in IBM Enterprise Server Division, Mobile Group, Storage Group and Printer Group and achieved 30% ~ 35% market share in each Group. Before my development, Hyundai Electronics' customer in IBM was only Desktop PC Group and Printer Group.Compaq Account Manager (DRAM)With team's support, I developed Compaq PC-Server Group and Portable PC Group. Before my development, Hyundai Electronics' customer in Compaq was only Desktop PC. I could achieve total 19% market share from 5% market share by developing these two new Group business as well as co-working Compaq's outsourcing process in US and Europe with customerDell Account Manager (DRAM)My first job in semiconductor industry. I tried to understand overall logistics and customer ERP process

Procurement Planning for vendors' Technology LicenseI was in charge of technology sales of vendors' part to Ford Lio Taiwan vendors for the model "Aspire"I also documented the process for Technology Sales Process.