At Auroch Digital, I have led various projects, both in terms of video games and digital events relating to video games. My role is to ensure that marketing campaigns can be as effective as possible, whether that be working with stakeholders, the development team, or the community.Leading marketing campaigns on various video games• Releases include Democracy 4: Console Edition (June 2024) and Mars Horizon 2: The Search for Life (2025)• Engaging effectively with the community, ensuring that the tone of the games are correct and reaching new people across multiple platforms• Creating content for both press and community • Meeting regularly with stakeholders to discuss future plans and updates on progress• Planning the year ahead to ensure all tasks get the time required• Reflecting on campaigns to see what could be learned for the future via post mortemsOrganiser of festivals on Steam• Organising of Digital Tabletop Fest 3 (2023) and 4 (2024) and Simfest (2023)• Working with Steam to ensure that all aspects of the festival are represented well and the festival is making use of Steam functionality• Reaching out and establishing relationships with other studios to get involved in the festivals and include their titles• Creating ideas for roundtable panel discussions and pitching them to notable figures across the industry to get them involved• Working closely with a freelance designer to nail the tone of the festival and provide feedback as drafts arriveOrganising Company Wide Activities• Setting up step challenges to increase fitness awareness around studio• Presenting weekly company wide news updates to 120+ people• Creating a weekly event for colleagues who are interested in a specific genre of game to get together and share their interests

GlesGames is a local multiplayer video game event, based in Glasgow. Using both modern and retro gaming machines, GlesGames is able to provide an experience which is reminiscent how many people around my age grew up playing games and socialising with like-minded individuals.I set up events in establishments throughout Glasgow and have held events in locations such as Sloans Bar, Piper on the Square and Drygate. Having tripled the number of attendees, GlesGames is very much on the up and the event is gaining more recognition with each passing occasion.As well as satisfying hundreds of gaming fans, I have also struck relationships with gaming publishers and developers as we have received support from companies such as 2K Games, Capcom, GAME, Team Junkfish, Curve Studios, Nintendo UK and more.To spread the word of GlesGames, social media has been a huge reason for the event's continued success as a tremendous community has been created since GlesGames began and we have a dedicated number of people who spread the word and engage with myself often.As I look to expand GlesGames further, I have delved into producing YouTube videos for the event and attended gaming exhibitions to raise awareness for the event to both the general public and individuals within the gaming industry.

Working with mentoring charity MCR Pathways is a varied role which provides a lot of job satisfaction. As a Marketing Campaigns and Communications Coordinator, I am involved in many aspects of sharing the positive work the charity's award-winning programme provides and am regularly involved in:• Writing press releases and providing/obtaining quotes via interviews from council personnel, school staff, mentors or young people involved in the programme.• Creating blogs, news stories and social media text to highlight current events or or increase awareness of the programme's developments.• Communications with media regarding press releases, embargoes, interviews and opportunities for stories.• Proofreading a wide range of materials - reports, articles, social media, scripts & more.• Working with national teams for campaigns to drive mentor recruitment and encourage volunteer mentors to get involved in all areas across the country (Shetland to South Lanarkshire).• Sourcing good news stories for social media, blog and newsletters from the regional teams to highlight the impact of the programme throughout the country.• Creating Mailchimp newsletters to keep mentors and other individuals updated with the latest MCR news.• Writing social media text for a variety of social platforms.• Updating/maintaining the Wordpress website. If there are new website features or brand guidelines to adhere to, I can implement these confidently.

In just over a year at KA Games, I worked closely with video game developers and publishers to ensure that games were launched successfully and received media attention. With a large part of my role involving PR, I maintained close relationships with the media and content creators. The main aspects of my position included:• Form PR strategies for a wide variety of video games• Create and distribute press releases to media and content creators• Plan and pitch features to websites and publications• Establish relationships with journalists and press outlets for game coverage• Research and report on similar titles and game’s performance in media coverage• Plan, create and distribute digital mailers via MailChimp• Managed social media campaigns• Plan and attend gaming exhibitions throughout the UK

In my role of Marketing Assistant for Allied Vehicles Ltd, here are the tasks I undertook:• Writing articles for in-house magazines, trade press and website • Arrange vehicles, decorations, display equipment and promotional items for events• Liaise directly with the design team to create promotional material for both car adverts and company events• Attend shows that both third-parties and Allied Vehicles has arranged• Retrieve quotes from suppliers for print material and promotional items to ensure of highest quality for the best rate• Begin purchase order process and be the point of contact until job has been completed• Create content for social media channels (Facebook, Twitter, LinkedIn & YouTube) and respond to any comments or messages the company receives as a result• Proofreading for catalogues, magazines and website stories• Log expenditure to keep track of monthly budgets• Oversee photography and video sessions of vehicles to establish company style is adhered to• Evaluate website traffic and effectiveness of social media channels to see if any improvements or changes can be made• Complete sales & marketing and metric reports• Liaise with consultants regarding content for social channels and website

Since starting the Media & Marketing Coordinator position, I have to do the following:• Set up the Daiwa UK Facebook account, gaining over 50,000 likes• Maintaining daily Facebook attention, retailer promotions, statuses, future announcements, prizes, competitions and customer interaction• Creating YouTube videos to enhance product specifications• Brainstorming with colleagues to create and launch new successful customisable products

While working as a Marketing Assistant, I was tasked with the following:• Writing articles for the catalogue, website and quotes for partner magazines• Customer enquiries and complaints• Attending global trade shows, such as in Holland, Poland, Russia and within the UK to generate product attention through broad range knowledge• Organising trade show equipment and stall presentation• Contact with worldwide partners and clients

As I wished to progress my writing, I decided to combine my passion for games and penmanship by volunteering for several gaming websites. These websites included the now defunct Game-n-Train (which focused on combining games with a healthy lifestyle), PS4 Daily (which has a following of over 130k) and Push-Start Play. My position within these websites allowed me to gain writing experience on a daily basis as I was covering news, reviewing games and also creating features on current or reflective topics.Examples of my writing can be found in the following links:Writing from Game-n-Train - http://scienceakasyco.blogspot.co.uk/Writing on Push-Start - http://www.push-start.co.uk/author/scienceakasycoWhile creating content for Push-Start Play, I taught myself how to record and edit videos so that material could be published via YouTube or Facebook. One of my biggest achievements since learning how to do this was having a video review have over 26k views on YouTube.A link to my YouTube channel is here: https://www.youtube.com/user/Scienceakasyco6

My time in Tesco involved the following duties:• Cashing up responsibilities• Efficiently dealing with customer service enquiries and complaints• Ensuring stock control • Maintaining staff motivation whilst holding team respect

As a Checkout Assistant, I completed the following duties:• Working as part of a team• Highly involved in developing a new larger store within the area• Developed customer relations

In the role of Steward, it was my duty to ensure that the crowd were adhering to the health and safety standards expected from the (then) SPL. Some of my duties included:• Checking that my section was clear of rubbish and safe for attendees to sit at• Assisting with any questions which attendees had• Communicate to nearby police officers if there were any situations getting out of hand

While working in Asda, I had the following tasks:• Customer interaction• Excellent time-keeping• Initiative regarding stock replenishment• Representing myself in accordance to store standards