Simon Rayner Email & Phone Number

I was brought in to produce a political manifesto for artists and to lead on setting up the SMART FUND campaign for artist. To secure new legislation from Government for a levy on digital tech companies using artist works. This included setting up an APPG in Westminster for visual artists.

London, England, United Kingdom

I set up an entirely new marketing communications department of 23 people. Highlights included, developing an integrated strategy, brand architecture, content strategy, workflow process, audience insight, digital, social, design and audio visual creative. We launched a series of brand and thematic campaigns, an audience segmentation model, supporter recruitment strategy and new website.

I led the successful delivery of Crisis' Marketing and Communications strategies including instigating a new supporter segmentation model. I also headed up the media and marketing team through the Crisis at Christmas campaign which achieved over £21 million in donations, £4 million over budget as well as launching the World Homeless Day initiative. Working together with the Frameworks Institute I developed a new engagement strategy aimed at changing audiences’ view that Homelessness can be… Show more I led the successful delivery of Crisis' Marketing and Communications strategies including instigating a new supporter segmentation model. I also headed up the media and marketing team through the Crisis at Christmas campaign which achieved over £21 million in donations, £4 million over budget as well as launching the World Homeless Day initiative. Working together with the Frameworks Institute I developed a new engagement strategy aimed at changing audiences’ view that Homelessness can be ended. Key successes • Development and implementation of a new market segmentation model • Introduced a new integrated marketing recruitment and engagement strategy• Created a new content strategy that was audience focused and story led• Completed a review of social media • I was responsible for a UK wide team of 30 people, including strategic marketing and insight, media, social media, digital marketing and website, supporter engagement, internal communications, events and publications and design. Show less

I was brought in to lead the rebrand program and to deliver a new digital strategy. I manage the B2B, B2C and digital marketing teams focused on ensuring that insight was at the forefront of all strategic decisions.Key successes • Completed a new brand strategy including new brand position and marketing and communications strategy• Completed a new digital strategy • Introduced a new conference and events strategy• Supported the human resources team in creating a new staff… Show more I was brought in to lead the rebrand program and to deliver a new digital strategy. I manage the B2B, B2C and digital marketing teams focused on ensuring that insight was at the forefront of all strategic decisions.Key successes • Completed a new brand strategy including new brand position and marketing and communications strategy• Completed a new digital strategy • Introduced a new conference and events strategy• Supported the human resources team in creating a new staff recruitment strategy Show less

London, United Kingdom

London, United Kingdom

Brand realignment Strategic communications Campaigns and advocacy Business intelligence, research and analysisMedia relations Digital and social media communications Marketing Commercial innovation Fundraising and sponsorship

Strategic brand management Communicationssocial media digital communication marketing crisis management

Sandy, Bedfordshire

• Role involved the management of a national programme of multi-media campaigns with the objective of changing legislation, increasing public awareness and fundraising.• Key campaigns included calling for a ban on the trade in wide-caught birds, work against oil slicks, and CAP reform.

Master'S Degree, Post-Graduate Research Degree Mphil In Market Research

Activities and Societies: British Trust for Conservation Volunteers group, Business Enterprise Initiative, Running Club, International.

Education record