Simon Starr Email & Phone Number

Strategy, accelerating company initiatives and driving operational effectiveness.

Sydney, Australia

I ran the Business Management team of up to 20 people and was part of the leadership team ensuring the company had a strong vision, the people were set up to do their best work and we were delivering a healthy margin.

Sydney, Australia

At 72 I looked after the Google, Uber, Paspaley, Optus and Lion accounts as well as the Account Management team.

Sydney

I ran the day-to-day business on the Diageo Scotch Whisky portfolio, as well as the Bundaberg Rum Loyalty program for some of the most passionate brand advocates in Australia. Creating effective ideas across multiple platforms that delivered a shift in commercial success for clients. Once described as the Swiss Army Knife of the agency, I worked as a champion of the Connect business model within the agency and mastered a wide range of disciplines including experiential, PR and media planning/buying. Always with a focus on delivering business solutions with connected thinking to shift and influence consumer behaviour.I was also part of the Leo Burnett new business team that streamlined the pitch process as well as developing strategies for potential clients. Part of my role was to build relationships with new clients and looking for organic and new growth opportunities for the agency.

Sydney

I worked within the Leo Burnett ‘Connect’ model to deliver The Singleton Whisky and Sugar Bar – where we created whisky infused cookies and cocktails in collaboration with NYC Dessert Queen Christina Tosi to make whisky more accessible. We built a trial and advocacy program for Johnnie Walker through immersive whisky experiences, content partnerships with major publishers and broadcast advertising. We also created a loyalty program unlike any other in existence to foster and reward our greatest Bundaberg Rum fans. In 2015 I won the ‘Leo Burnett Risk Taker of the Year’ award – given to the person in the agency who continually challenged conventions and redefined the status quo in order to achieve the best outcome.

Sydney

If the industry’s leaders are its wise heads, then the industry’s young people are the fire in its belly. As a Youngbloods Committee member, my role was to help champion this enthusiasm, drive and commitment of people new to the industry.We facilitated inspirational talks and events to provided a platform for industry up and comers to connect with the top minds in tech companies, agencies, individuals and other innovative organisations.

Sydney, Australia

At BMF I worked with Lion (Tooheys Extra Dry and XXXX GOLD), Meat and Livestock Australia and telco brand amaysim Australia.Projects I played a critical role in included: launching a mammoth project for Australia’s iconic (and number 1) beer brand, XXXX GOLD, by creating an Island destination for XXXX drinkers to live the good life; fostering Australian pride in the 10th year of Sam Kekovich’s fight against un-Australianism for Lamb on Australia Day; and shaking up the Australian telecommunications industry with the launch of one of the newest and most exciting challenger brands – amaysim Australia.

Sydney, Australia

I worked on Lion brands Tooheys Extra Dry, Tooheys 5 Seeds, Tooheys New and XXXX GOLD.I also worked across the NineMSN BING portfolio and Unilever brands OMO and Persil.I was a part of the team that created the Tooheys Extra Dry Nocturnal Migration campaign (D&AD, Cannes, One Show, Clio, AdFest, Spikes and Australian Adnews Ad of the Year for 2012), as well as 5 Seeds ‘Delivery Girls’ campaign which he was heavily involved in the strategic development and production of.

Master Of Business Administration

Leading With Finance, Finance, General

Business Strategy Certificate, Business Strategy

Bachelor Of Advertising & Marketing Communications, Public Relations

Graduate Program