Simon Anderson

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Narrative | Focus your story @
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London, England, United Kingdom, United Kingdom
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About Simon Anderson

Narrative helps companies, business units and teams articulate clear and compelling corporate narratives, which deliver differentiation, competitive advantage, and organisational change.A strong corporate narrative is the absolute starting point for effective communications with customers, intermediaries, partners, employees, and wider stakeholders. It is the essence that brings together and flows through all your communications, making them work harder for you at every point.STAND OUT FROM THE COMPETITIONWe can help you focus your story, your positioning in the marketplace and the value you deliver, so you can clearly articulate what sets you apart from your competitors.COMMUNICATE WITH IMPACTBy focusing your story, we can rally all your people and your communications around a single, unified narrative which can be consistently communicated to all audiences. One songsheet, big impact.LEAD THE CONVERSATIONWant to lead your industry conversation? No problem, we can create a relevant, timely and forward-looking narrative that turns your views into news, and positions you as a thought leader in your field. DRIVE INTERNAL CHANGEChange brings opportunity. We can help you maximise the opportunity by generating understanding, engagement and buy-in from your most important audience - the people who are going to drive your business forward.Narrative was founded by Simon Anderson, a 25 year veteran in public relations and marketing communications. During his career, Simon has led diverse communications campaigns, from repositioning the world’s largest listed hedge fund at the height of the financial crisis, through to creating a breakthrough positioning for a new Fairtrade organic cola brand. At the heart of Simon’s work has been corporate narratives and thought leadership storytelling, helping organisations to think creatively, stand-out and lead the conversation.Find out more: www.narrative.uk.com

Simon Anderson's Current Company Details
Narrative

Narrative

Narrative | Focus your story
Simon Anderson Work Experience Details
  • Narrative
    Founder
    Narrative Jun 2017 - Present
    London
    At Narrative, we work differently to many other communications consultancies. Our approach is to provide senior-level counsel and execution, at the same rate big agencies charge for juniors.We work one-to-one and we work fast. This means we can deliver a lot more, for a lot less.
  • Fleishmanhillard
    Director - Financial And Professional Services
    Fleishmanhillard Jun 2014 - Jun 2017
    London, United Kingdom
    UK financial and professional services lead for Fleishman Hillard, the world’s 3rd largest communications consultancy, responsible for creating a new financial services offering, leading strategic counsel for clients, developing local, regional and global communications programmes, team development and new business.Agency lead on S&P Dow Jones Indices, HarbourVest Global Private Equity, Nikko Asset Management, Royal London Asset Management, Paragon Bank, Multifonds, O1 Properties and… Show more UK financial and professional services lead for Fleishman Hillard, the world’s 3rd largest communications consultancy, responsible for creating a new financial services offering, leading strategic counsel for clients, developing local, regional and global communications programmes, team development and new business.Agency lead on S&P Dow Jones Indices, HarbourVest Global Private Equity, Nikko Asset Management, Royal London Asset Management, Paragon Bank, Multifonds, O1 Properties and the Saudi Arabian General Investment Authority. Show less
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  • Freelance
    Consultant
    Freelance Jan 2011 - Jun 2014
    London, United Kingdom
    Freelance communications consultant working directly with clients, predominantly hedge funds, and on in-house secondments, detailed below:KLEINWORT BENSON - Head of Marketing and Communications (Interim)Repositioned the Kleinwort Benson brand and value proposition and implemented a brand refresh across all marketing collateral.Developed marketing strategy and created a strategic marketing function in order to support and optimise business growth.Redeveloped… Show more Freelance communications consultant working directly with clients, predominantly hedge funds, and on in-house secondments, detailed below:KLEINWORT BENSON - Head of Marketing and Communications (Interim)Repositioned the Kleinwort Benson brand and value proposition and implemented a brand refresh across all marketing collateral.Developed marketing strategy and created a strategic marketing function in order to support and optimise business growth.Redeveloped website to reflect the new brand proposition and support sales growth.Devised and introduced a content marketing strategy to increase engagement and conversion of prospects and clients, and to optimise results delivered from the marketing spend.Increased media share of voice for Kleinwort Benson’s asset management offering significantly beyond its size and position in the market.COCA-COLA - Issues Management ConsultantRevamped Coca-Cola’s issues management bible with new positionings and Q&A in relation to prominent social issues, such as nutrition, sugar, caffeine and obesity. Show less
  • Man Group Plc
    Global Head Of Communications
    Man Group Plc Sep 2008 - Jan 2011
    London, United Kingdom
    Led Man’s communications through the financial crisis and created an ongoing strategy for developing a leadership position within the alternative asset management industry. Created and drove the communications strategy via multiple media channels to support Man’s sales and marketing initiatives across 22 countries in Europe, the Americas, Middle East and Asia.Counselled senior management on communications strategy, message development, media training and reputation… Show more Led Man’s communications through the financial crisis and created an ongoing strategy for developing a leadership position within the alternative asset management industry. Created and drove the communications strategy via multiple media channels to support Man’s sales and marketing initiatives across 22 countries in Europe, the Americas, Middle East and Asia.Counselled senior management on communications strategy, message development, media training and reputation risk.Revamped Man’s issues management approach and led messaging and communications to protect Man’s corporate reputation through one of the most tumultuous periods in the company’s history, including Man’s US$360m exposure to the Madoff fraud.Developed and implemented an internal communications strategy and employee engagement programmes to support the new corporate strategy, business change and integration projects.Devised and led Man’s public affairs programme and communications response to regulatory change, including the EU Alternative Investment Fund Managers Directive.Led communications for the integration of Man’s fund-of-fund businesses and the US$1.6bn acquisition of GLG Partners Inc. Show less
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  • M&G Investments
    Director Of Corporate Communications
    M&G Investments Sep 2000 - Sep 2008
    London, United Kingdom
    Created the corporate communications function, established the team and developed operating practices across M&G.Developed and drove corporate communications strategy to support M&G’s UK and international expansion ambitions, across retail, institutional, life and pensions, and annuity funds.Oversaw the turnaround of M&G’s brand reputation in the UK, launched and built the M&G brand in international markets, and protected the brand from reputation risk across all… Show more Created the corporate communications function, established the team and developed operating practices across M&G.Developed and drove corporate communications strategy to support M&G’s UK and international expansion ambitions, across retail, institutional, life and pensions, and annuity funds.Oversaw the turnaround of M&G’s brand reputation in the UK, launched and built the M&G brand in international markets, and protected the brand from reputation risk across all markets.Launched M&G into Germany, Austria, Switzerland, Italy, France and Spain, and integrated all markets under a coordinated communications function to leverage synergies.Developed programmes to communicate M&G’s business strategy to internal audiences and aligned individual business unit communications and messages.Developed M&G’s socially responsible investment policy and coordinated corporate responsibility programmes with Prudential Group initiatives. Show less
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  • First State Investments
    Head Of Communications
    First State Investments May 1999 - Sep 2000
    London, United Kingdom
    Developed corporate brand positioning and communications programmes to support the UK expansion of First State Investments.Led communications programme for the acquisition and integration of Stewart Ivory Investments.
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  • Hill & Knowlton
    Senior Consultant
    Hill & Knowlton Jul 1998 - May 1999
    Lead consultant for positioning and product offering of Hill & Knowlton’s new Corporate and Consumer Finance Division.Client experience includes American Express, Saga Financial Services, National Savings, Britannia Building Society, Barclays and PPP Healthcare.
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Simon Anderson Skills

Corporate Communications Strategic Communications Internal Communications Media Relations Marketing Communications Public Relations Strategy Brand Management Corporate Social Responsibility Business Strategy Marketing Crisis Communications Reputation Management Event Management Marketing Strategy Brand Development Social Media Press Releases Business Development Financial Services Asset Management Integrated Marketing Copywriting Investments Message Development Digital Marketing Leadership Change Management

Simon Anderson Education Details

Frequently Asked Questions about Simon Anderson

What company does Simon Anderson work for?

Simon Anderson works for Narrative

What is Simon Anderson's role at the current company?

Simon Anderson's current role is Narrative | Focus your story.

What is Simon Anderson's email address?

Simon Anderson's email address is si****@****ail.com

What is Simon Anderson's direct phone number?

Simon Anderson's direct phone number is 12072207588/7*****

What schools did Simon Anderson attend?

Simon Anderson attended University Of Otago, University Of Otago.

What skills is Simon Anderson known for?

Simon Anderson has skills like Corporate Communications, Strategic Communications, Internal Communications, Media Relations, Marketing Communications, Public Relations, Strategy, Brand Management, Corporate Social Responsibility, Business Strategy, Marketing, Crisis Communications.

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