Simon Garnett Email & Phone Number

Putney, London

The Forge is an insight-led growth strategy consultancy.We use insight to efficiently and effectively develop strategies for profitable growth across a range of consumer & customer-driven business challenges.We work on the following types of project: - Profiling future opportunities for growth- Strategic Innovation Projects- Creating models for behaviour change- Building category and market understanding- Defining consumer and customer-led strategies- Making commercial sense of trends and changeEveryone at the Forge is a director because an exclusively senior team means we can work differently from other agencies; our time is only spent on projects working with clients.We create powerful and insightful perspectives on the world by more effectively drawing together existing and emerging sources of information. Genuine insight is created by applying effort and inspiration to those sources; merging them together to reveal true opportunities for driving action.All of our projects are bespoke and all have flexibility built into them from the start, but on every one we will ensure we extract maximum value from what you already know.Since 2013 we’ve been fortunate to work on some incredible challenges with some of the world’s best businesses. This includes Unilever, Tesco, J&J, Zurich, Pepsi, Pernod and Samsung.THE FORGE. IT'S IN OUR NAME:(v) To create something strong, enduring and successful(v) To move ahead with increased speed and effectiveness(v) To bring into being through concentrated effortwww.thisistheforge.com

London, England, United Kingdom

Volunteer tutor for Action Tutoring, helping teach under-privileged children primary school maths

New York

Managing director Clear USA. Clear is a Brand Consultancy, focusing on solving the biggest marketing challenges with ideas that make a meaningful difference. We use the Power of Simplicity to cut through and focus on the things that will make the differenceResponsible for leading major projects across a huge variety of clients and sectors, including:- Portfolio optimisation project for leading confectionery project, blending traditional qual, online diaries, quant modelling and existing sales data analysis, to develop a solution that offered a c. 35% reduction in SKU numbers, whilst identifying upsides almost 10 x the potential downsides from the rationalisation- 6 market in depth qual segmentation for a major fashion brand, combining online diaries, in depth ethnographic individual depth interviews and groups, to develop clear findings on consumer motivations, the market as a whole and the latent and top of mind brand equities- In depth qual project to unearth the functional and emotional assets that we could stretch to develop new revenue streams for a very established magazine title- In depth category vision for a major confectionery manufacturer, that involved analysis & blending of over 130 qual & quant insight documents, to ensure that our findings were rigorous and compellingInternal responsibilities included a major restructure to refocus the business back on our core competencies. Turnaround completed, with significant over-delivery vs. financial plan, highest client satisfaction results in post project surveys (with almost every score a minimum of 8 out of 10) and the joint highest employee satisfaction results of our offices in internal survey (from bottom the previous year)

London, Uk

Leading the Clear Europe Innovation & Strategy teams, working with major clients on a huge variety of brand challenges, including:- Creating Heinz Balsamic Vinegar Tomato Ketchup against a brief of "new news via limited edition". The idea went way beyond just new news, addressing strategic issues for the brand, such as driving quality, adult & premium queues. So successful it is now a full time SKU, being rolled out around the globe. It was also shortlisted for the Marketing Society 2012 Best Brand Extension award- Segmenting the entire world of alcohol for a major brewer that had previously only looked at male lager drinkers. This lead to portfolio planning for the entire portfolio, re-positioning for the #1 lager brand in the UK and several of their other brands, as well as a raft of innovation- Strategic & Innovation partner for Muller dairy, leading pipeline development projects across multiple brands (leading to the launch of Muller Greek Corner & Muller Light "inspired by" ranges) and then creating alignment over the portfolio pipeline for launch- Creating a proposition around a technical capability for Burton's biscuits, that won the Marketing Society Best Brand Extension award 2011- Speaking to an audience of over 150 @ TedX Amsterdam on the importance of Brand PurposeInternally, my responsibilities include management of a team of 15+ consultants, Account Director for 3 large & successful blue chip clients and setting the direction of & managing the business day to day as part of a board of 4I have a strong track record of winning new business and growing those relationships, having taken 3 new clients to over £500k worth of business within a 12 month time frame, through delivering simple, clear & actionable thinking, with a real focus on building relationships & excellent client service

London, Uk

Developed proposition and liquid for Guinness Red (a sub-variant of Guinness appealing to lighter drinkers), from initial qual exploration, through to full regional test launch. Responsibilities included:- Liquid development: Working with R&D to achieve the right technical and flavour profile- Proposition development: Understanding the most motivating way to position the beer that appealed to why people wanted to drink Guinness - whilst reassuring over their functional concerns- ATL & BTL: Creation of the ATL & BTL materials that brought the proposition to life- Commercialisation: Working with customers to develop a motivating commercial proposition that would justify distribution and support- Business Reporting & Management: With more than 20 stakeholders (!), seeking their advice & support where needed and keeping them focused on key actions was a major challenge of my role!Other projects also included the UK evaluation of the launch of The Singleton Malt Whisky - a highly tactical play with subsequent need for very commercial evaluation

London, Uk

Innovation Manager across the Lucozade portfolio (Sport, Energy & HydroActive). Responsibilities included:- Project lead of major sub-brand launch on Lucozade through development of proposition, liquid, pack & ATL. Hit all KPI’s in quant test market (now being launched as Lucozade Revive)- Pipeline development across the brands to create a 3 year portfolio pipeline- Ideation and inspiration via Supplier Led Innovation Programme - one of the first examples of open innovation in the industryPreviously BM on Lucozade Sport, helping brand achieve double digit val & vol growth in ‘02 & ’03. Specific responsibilities included:- TTL pack promotions, sponsorship management of London Marathon & other sporting properties, as well as print ATL and flavour extension NPD- Website development - content & design

London, Uk

Graduate trainee in the food division. Involved 12 months marketing secondment, before 6 months in national accounts sales (working with ASDA & Morrisons) and 3 months in category management