Head Of Marketing - Customer Acquisition And Retention
Accountable for the database marketing and retention for 1.4m insurance policy holders. I led a team of 10 people with a focus on proactively maximising acquisition and retention and increasing multi product holding for all insurance product lines by creating and introducing a customer engagement strategy. I consistently drove commercial innovation and incremental value for the wider business and was accountable for £MM+ marketing budget for multi-channel activity.