Simon Adams Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA

• $3.5B+ revenue global leader in audience measurement, data, and analytics. Acquired by PE consortium in late 2022.Owned combined P&L for $400M revenue, 3,500-employee Gracenote & Nielsen Sports businesses. Member.
• Led Gracenote’s digital analytics product evolution strategy that included product extensions, automation, and expansion of global brand footprint. Built strategic relationships with Amazon, Google, Comcast, Samsung.
• Rationalized Gracenote portfolio. Sunset/outsourced underperforming portfolios and eliminated low ROI projects, enabling redeployment of talent to growth sectors and dramatic reduction in technology overhead expenses.
• Identified Gracenote acquisition target. Managed full life cycle of M&A deal from pitch to due diligence, funding, sale, and integration.
• Created 3-year strategy to productize sports business deliverables and improve customer engagement with data, propelling cash margin growth from 10% to ~20%. Returned sports business to profitability in 2022.
• Facilitated the sale of Nielsen Music to MRC in 2019. Show less

Gracenote, now a Nielsen Company, is the premier entertainment metadata company servicing major digital, cable, satellite, automotive, and consumer electronics companies.Accepted role reporting to CEO with knowledge that the company was going to be sold. Nielsen Holdings PLC acquired Gracenote in Spring 2017.

Los Angeles, CA & London, UK

• (Formerly Gemstar–TV Guide) Global provider of entertainment discovery through interactive program guides, data, analytics, and recommendations. Led IP Licensing Group for largest business unit, realizing $300M in.
• Closed $200M in lifetime value in just 12 months.
• Extended product life of mature licensed technology line, yielding 8-figure revenues for several years past original expectations, by implementing rigorous audit program that identified companies infringing on IP.
• Grew data business 25% in 2 years by restructuring sales force, realigning incentive plan, and sourcing new sales talent. Show less

• Oversaw several data and licensing businesses representing $120M in revenue. Staff: 60.Met or exceeded all KPIs during 5-year tenure. Broke into new markets in Asia and UK.
• Increased data business 25% in 18 months by overhauling underperforming data group, replacing 50% of sales force, upgrading skill sets, and implementing cross-functional teams to optimize CRM.
• Led several acquisition sales/product team integrations, including DivX, Main Concept (Codecs), and… Show more Oversaw several data and licensing businesses representing $120M in revenue. Staff: 60.Met or exceeded all.
• Led several acquisition sales/product team integrations, including DivX, Main Concept (Codecs), and CinemaNow.
• Built strategic relationship with Samsung, achieving 4x account growth during tenure across technology and IP roles. Show less

Los Angeles, CA & London, UK

• Hired by News Corporation, who had taken control of Gemstar, following main investors’ decision to take control of Pathfinder Telecom. Expanded operations and led all sales and marketing activities in Europe. P&L.
• Launched first electronic program guide (EPG) in the UK and negotiated complex OFCOM government regulator… Show more Hired by News Corporation, who had taken control of Gemstar, following main investors’ decision to.
• Launched first electronic program guide (EPG) in the UK and negotiated complex OFCOM government regulator, carriage rights, and technology license approvals. Show less

London, UK

• Given green light to independently develop this initiative originally presented to Gemstar for consideration. Attained external funding, sourced product, delivered industrial design, and drove launch and customer.
• Created path to profitability. Achieved $5M annual run-rate and built 10,000-customer base in 30 months.

London, UK

NASDAQ: GEMSTAR TV GUIDEManaged licensee base of major consumer electronics manufacturers with revenues of $30M+.

Ipswich, UK

Charged with expanding reach of traditional manufacturer of high-fidelity speakers and equipment following acquisition by GP Technologies (HK). Led product marketing/development, oversaw UK/USA sales strategy, and engaged with distributors globally.

Croydon, UK

• Consumer electronics division of $18.7B parent company, Philips.
• Increased brand share 100% and propelled to a top-3 position in traditionally Japanese brand-dominated market.

London, UK

Aerospace and defense sector electronics manufacturer rebranded as Technicolor SA.