Managing Partner
The Langer Group Inc.
Toronto, Canada Area
TLG works with companies to create strategic business development, product and marketing programs and campaigns that meet and surpass our client and their customer requirements. The company has performed successful work for clients in varied industries including; consumer packaged goods, distribution, manufacturing and construction.Experience in Action: Provided expertise on strategic sales planning, change management including restructuring business development initiatives, performance improvement, leadership development and team effectiveness. Analyzed key account records and buying patterns of assigned customers, reviewed commitments and identified opportunities related to market trends, competitive actions and established revenue plansConducted significant market research and sales analysis for a new customer market; led the design and executed strategic sales and marketing plan for new targeted customer segment within a very strict timeframePrepared for and attended an international trade show for a new product launch which included preparing all marketing collateral, logistics planning, booth design and layout, negotiating all terms and conditions of venue, sourcing and purchasing industry specific promotional items from Asia, all within one month Developed a new market segment strategy for an existing product, researched market demands, created pricing strategy and marketing material and gained target customer interest all within 3 month time frame of identifying potential new marketLed the team responsible for writing technical marketing documents including reports, presentations, manuals, testimonials, press releases and agreements all within alignment of marketing strategy