Simon Serna Email & Phone Number

Evanston, IL, US

Palo Alto, California, United States

Sunnyvale, California, United States

• Self-started the development and roadmap of an internal logistics software tool, aligning initiatives with management's objectives to drive growth in active users and deliver operational efficiencies
• Conducted proactive user engagement to identify pain points and establish a customer-centric roadmap, prioritizing features and enhancements based on user feedback and business impact
• Revamped the internal tool's functionality and user experience, expanding its Total Addressable Market (TAM) and positioning it for significant cost savings and increased adoption
• Secured funding for the tool's development and enhancement initiatives by presenting a compelling business case and ROI analysis to stakeholders
• Collaborated cross-functionally with engineering, design, and business teams to deliver impactful solutions that addressed user needs while driving business growth and operational excellence

Sunnyvale, California, United States

• Conducted project validation testing for two products, supporting their development from prototype to market launch.
• Collaborated with cross-functional teams (quality assurance, product design, electrical, and audio engineers) to perform risk management analysis for product validation.
• Analyzed statistical trends and advised cross-functional teams on design risk mitigation strategies.
• Performed stress-strain curve analysis to predict product life cycles and identify potential failure points.
• Developed and executed reliability test plans to ensure products met industry standards and customer expectations.
• Investigated and resolved product reliability issues, working closely with engineering teams to implement effective solutions.

Sunnyvale, California, United States

• Designed and developed an automated test station to evaluate use case risks for upcoming wearable products, providing critical insights to inform the development and launch of the company's next-generation devices.
• Analyzed use case usage analytics to advise on the code sequence for an automated wash station, ensuring accurate representation of real-world scenarios and enhancing the reliability testing process.
• Created new molds and implemented test rig modifications for multiple product lines, including wearable devices and tablets, optimizing the testing environment and improving the efficiency of the reliability testing.
• Collaborated with cross-functional teams, including software engineers, product managers, and quality assurance specialists, to integrate testing solutions and align testing methodologies with product development goals.
• Documented testing procedures, results, and recommendations, contributing to the continuous improvement of the reliability testing process and the overall quality of Amazon's products.

• Developed 2D inkjet printer for fabricating flexible circuits using electro-conductive ink
• Collaborated with research team to support innovative additive manufacturing projects
• Implemented Python code to enhance accuracy of command arms in 2D printing
• Conducted literature reviews to stay current with additive manufacturing advancements
• Presented findings at meetings and contributed to scientific papers and grant proposals
• Maintained detailed documentation of experimental procedures, data, and result

Medellín, Antioquia Department, Colombia

• Self-started a strategic investment initiative by formulating and pitching a compelling investment thesis for a powder-coat paint station
• Developed an efficient manufacturing layout for operators, optimizing production processes and maximizing resource utilization, resulting in increased productivity and cost savings
• Conducted thorough financial analysis to determine the investment payback period
• Identified a significant market expansion opportunity by analyzing market sizing potential, leading to the successful transition from a B2C to a B2B model leveraging the company's new manufacturing equipment, unlocking.

Orlando, Florida, United States

• Demonstrated strong business acumen by leveraging unit economics (Units per Hour) to consistently meet end-of-day packaging output criteria, ensuring optimal operational efficiency and customer satisfaction.
• Showcased strategic thinking and innovation by formulating an investment thesis on implementing autonomous robots in a hybrid warehouse setting, presenting the proposal to fulfillment center leadership and gaining.
• Gained valuable experience working for a reputable tech company, deepening understanding of marketplace dynamics and warehousing business operations, positioning oneself as a well-rounded professional with a diverse.

Orlando, Florida

• UCF Research Lab: Center for Advance Turbo Machinery & Energy Research
• Utilized high-speed cameras and particle trajectory techniques with aluminum oxide to evaluate wind channel temperature cooling performance based on fluid dynamics, mimicking energy turbines to improve energy.
• Sourced and procured experiment equipment necessary for accurate data collection, ensuring the smooth progress of research projects.
• Maintained inventory of laboratory supplies and equipment, identifying and sourcing items as needed to support ongoing experiments and investigations.
• Contributed to the development of Python code for image particle tracing using high-speed cameras, enhancing the analysis capabilities of the research team.

Master Of Business Administration - Mba, Major: Startegy | Pathway: Venture Capital

Activities and Societies: Entrepreneur & Venture Capital Club | Hispanic Management Association

Bachelor'S Degree, Mechanical Engineering

Activities and Societies: Faculty-Sponsored Dr. Gou Additive Manufacturing Research Center for Advance Turbomachinery and Energy Research.