Simran Dhani Email & Phone Number

Mississauga, On, Ca

Managing targeted advertising campaigns for non-profits, enhancing applications, engagement, and event registrations. Leveraging data-driven strategies and tools like Google Ads, Hootsuite, and HubSpot for optimized lead generation and customer management.

Developed performance strategies and managed $100K+ monthly ad spend for E-commerce brands, focusing on customer acquisition via Meta and Google ads.

Scaled advertising channels for 30% customer acquisition growth, maintaining a 3:1 LTV/CAC ratio. Managed Google, Facebook, and Amazon PPC campaigns, collaborating with teams on lead generation and retail marketing strategies.

Managed $2M monthly ad spend across 35+ E-commerce FMCG brands, achieving 4x ROI. Implemented affiliate channels and upsell/cross-sell strategies to enhance AOV and conversion rates, while overseeing creative development for improved customer experiences and analyzing performance metrics via Google Data Studio.

- Planned, executed, and optimized conversion and engagement campaigns for 7-8 e-commerce brands using Facebook and Google Ads.- Assisted in developing brand and performance strategies for multiple clients, including creative and content approach support.

- Managed advertising spend of $20K USD to $25K USD monthly with ROI of 3.5X - Managed a team of Marketing Professionals and Creative Content Creators to ensure the success of Marketing Campaigns- In charge of all Paid Media, reporting, Analytics, and budgeting- Increased the Instagram Followers by 50% via generating engaging Pop-culture content and collaborations- Created a Reporting System for all channels i.e Paid, Socials, Promotion Emails, and SMS Marketing that resulted in an increase in ROI by 15% and Improved ROI through segmentation

Hyderabad

Managed and optimized Facebook, Google, and Amazon Ads, specializing in supporting Amazon sellers with digital marketing for sales. Executed lead generation for local businesses and traffic campaigns for retail stores, driving brand awareness, engagement, and social media traffic effectively.

Hyderabad

Onboarded niche photography equipment brand on major E-commerce platforms, achieving Top Seller status on Amazon India. Optimized advertising to reduce ACOS by 80% through strategic keyword targeting and campaign management.

Hyderabad

Strategized traffic, in-store, and WhatsApp API campaigns for customer acquisition, alongside seasonal offers to boost LTV. Managed WordPress website and optimized acquisition funnel through offline customer feedback and surveys, while collaborating with media houses to drive B2B revenue growth.

Hyderabad Area, India

Postgraduate Degree, Marketing/Marketing Management, General

Bachelor Of Technology, Information Technology