Field Marketing Manager
Miami, Fl
I produced lasting results by collaborating cohesively with cross-functions on marketing campaign development, key brand messaging, packaging, and launch strategies for new products. I internalized client feedback and relayed performance results to teams to identify trends and develop effective improvements. I was responsible for rolling out a new program that centralized focused on client value, eliciting a 38% increase in traffic. I revitalized the low-performing restaurant within 6 months. I earned more than a 10% increase YOY due to dedication to excellence and growth. I implemented effective testing phases to determine how well new products would do on the active market. I overcame significant challenges following adverse reviews on a product and piloted an entire brand overhaul with increased quality, appearance, and taste; responsible for a full recovery. I geared marketing toward the Caribbean Market and managed several aspects of business management including merchandising, media planning, and thought leadership.Additional Work Experience:☛ Account Executive, Premiere Productions, Gainesville, FL (2006 – 2009)☛ Marketing Manager, TRI-R, Miami, FL (2005 – 2006)☛ Retail Consultant, Strategic Mindshare, Miami, FL (2004 – 2005)☛ Business Development Assistant, Ropes & Gray LLP, Most, MA (2003 – 2004)