Susan Kerber Email & Phone Number

Saint Paul, Mn, Us

Eagan, Minnesota

Greater Minneapolis-St. Paul Area

Lead strategy, strategic planning and market research for agency clients. Emphasis in: brand strategy, research, brand and product positioning/messaging, strategic planning and market research.

Greater Minneapolis-St. Paul Area

Led traditional marketing communications, digital strategy and planning, as well as market research. Sample of work experience includes:Best Buy Corporate Gift Card Division – Created a series of innovative marketing strategies using sweepstakes and contests to increase gift card usage.Medtronic Deep Brain Stimulation Therapy – Led strategy for 2016 consumer and neurosurgeon campaign. Avista – Led brand refresh project starting with stakeholder interviews to gather key insights to form strategic recommendations. Insight report used to create brand platform messaging and identity refresh. Virtuwell – Launched a B2B program including development of a marketing toolkit (email, direct mail, PowerPoint, signage and other collateral) for HealthPartners sales force.

Greater Minneapolis-St. Paul Area

Managed over $3 million in annual billings by driving executive-level leadership, strategy and organic growth to engage, motivate and increase knowledge across highly matrixed organizations through gamification, sweepstakes, promotions and ongoing campaigns including responsive design, content management, as well as email and social channels for clients including:Microsoft ExpertZone – Led retail loyalty and social platform sales training for 12 million sales professionals in 57 countries and 28 languagesUnitedHealth Group – Directed the launch of Unite, a new online startup providing same or next-day remnant doctor, dentist and other health care appointments at a reduced rateTennant – Created a strategic plan for content creation across an international footprint that included a governance platform of all communications including website, marketing collateral and traditional advertising

Managed over $3 million in annual billing of web-related business throughout UnitedHealth Group brands primarily working across a highly matrixed organization with executives.UnitedHealthcare – Managed the creation and implementation of a content management system (CMS) that included uhctools.com and unitedadvantage.com leading to an additional three CMS projects and subsequent increased client billingsUnitedHealthcare – Led all strategic efforts for uhctools.com, a site for benefits managers to share wellness content with employees and unitedadvantage.com, a site for brokers selling UnitedHealthcare plans UnitedHealthcare – Drove lead acquisition and growth through the development of a microsite using A/B testing and ongoing optimization resulting in increased lead acquisition of 200% in 2008, 18% in 2009 and 15% in 2010Evercare Medicare Health Plans – Developed a strategic campaign including email, direct mail, marketing collateral, website enhancements, as well as highly attended health fairs in the Southern U.S. that increase enrollment with lower income seniors and those experiencing chronic health problemsOptum Wellness Coaches – Managed the delivery of a mobile application on the iOS platform, connecting to a database where all information including pictures are stored, allowing wellness coached to check and share the health of a company’s work environment with HR; resulting in60% of assessed employers making improvements to their work environmentsOptum – Created and managed an editorial calendar and content for first-ever public-sector blog targeting a highly segmented audience and boasting an impressive 900+ unique visitorsOptumRx – Managed a large e-commerce site relaunch; resulting in a 28% increase of online prescription orders, as well as several online awards including the Health Leadership Award

Minneapolis

Managed and led the brand and strategic development of Citizens Bank, one of the largest bank networks today. This included digital, in branch and in store communications.

Directed strategic planning efforts and managed client relationships for 3M, Wells Fargo Private Financial Services, SimonDelivers.com and Dunn Brothers.

Guided the account staff and strategic efforts for all clients including: Country Inns & Suites, Philip Morris (Clean Air Division) and Midwest Dairy Association.

Managed and guided account staff and internal teams to handle all marketing and communications for U.S Bank including: digital, TV, radio, outdoor, print and collateral.