Big hearted and inclusive–I have helped build some of the world's leading brands including: Adobe, McDonald's, Northern California Tourism, San Francisco 49ers, ServiceNow, UCSF Spine Center, and Toyota. I aim for bold and bright ideas. Awards include One Show, Shorty, and Effies. I've been recognized as an innovative marketer with a technology bent, delivering groundbreaking creative with ROI–driven results. I'm an experienced leader and team builder with top company-wide engagement scores. AchievementsAdobe: Led award-winning SaaS campaigns for Photoshop Express and Lightroom. These are Adobe's pioneering SaaS products in both premium and freemium ServiceNow: Created breakthrough CRM SaaS campaigns encompassing emails, digital outdoors, social media, and integrated B2B marketing to get 8000 new customers to fall in love with the AI workflow company Automation Anywhere: Crafted content for fast-moving AI and robot process automation SaaS space. Strategized and co-wrote campaigns that delivered 4000+ life science customers through B2B marketingH&L Partners: Repositioned McDonald’s, Toyota, VSP Vision Care with primetime TV, streaming, and digital U.S. national advertising campaigns through San Francisco ad agencyThriveLab: As CMO led rebrand and expansion for hormone wellness company with 1300 new patients/week coming in for a blood test with nurse practitioners in California, Florida, Mid-West, and New YorkEQUII Foods: As CMO launched chef-crafted, plant based protein bread brand recognized with FABI award for nutrition. Supercharged sales on Amazon by 80% and got products into 500 upscale supermarkets across USAThere's tremendous satisfaction from achieving brand excellence. With an emphasis on storytelling–creativity can take your brand to the most amazing places. Storytelling can: make products memorable, bring motivation to your customers, and tell the truth about your brand on all channels.My areas of expertise include content marketing, customer generation, go to market strategies, growth strategy, digital marketing, events, executive communications, messaging/positioning, product marketing, sales enablement, and thought leadership.
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GtmCozmox Ai (Yc W22)San Carlos, Ca, Us -
Vp Of MarketingSky Is The Limit Jan 2017 - PresentSan Francisco Bay AreaProviding GTM and growth marketing to disruptor companies: + CMO for Northern California Tourism increasing ROI to $134B resulting in $12B in state and local tax revenue through creative growth marketing campaigns for Americans and International travelers (Present)+ Chief innovation officer at Thrive Lab–creating paid and organic social campaigns to scale growth for hormone wellness and technology company with an influx of 1300 leads/week in California, Florida, Mid-West, and New York+ Top of funnel branding for San Francisco49ers bridging affinity with fans and higher ticket sales to $104M+ Rebranding for app onboarding at Mix.com in collaboration with Garrett Camp co-founder of Uber at his next startup increasing new member subscriptions to 752.8K+ EQUII Foods–strategically launched innovative complete protein bread in 500 supermarkets while harnessing celebrity macro influencer Oprah Winfrey and Celebrity Chef Chad Robertson to propel brand advocacy, sales, and recognition to new heights+ Globalization Partners–Seeing the world through customer eyes, led team of four to create social media for high performance B2B growth marketing campaigns featuring Serena Williams about the future of work–increasing share of voice by $100M + Repositioned McDonald’s, Toyota, VSP Vision Care with primetime TV, streaming, and digital U.S. national advertising campaigns through H&L Partners, San Francisco ad agency+ Automation Anywhere–as director of content marketing in fast moving Artificial Intelligence (AI) and Robotic Process Automation (RPA) space delivered 4000+ life science customers through B2B content marketing including all COVID drug manufacturers + ServiceNow–Spearheaded the most profitable product launch in the company’s history–attributed 8,000 new customers through award-winning integrated B2B campaigns. Created breakthrough CRM emails, digital outdoors (OOH), LinkedIn carousel ads, social media B2B campaigns, and integrated brand campaigns for global reach -
Guest Professor Of MarketingUniversity Of California, Berkeley, Haas School Of Business Mar 2024 - PresentBerkeley, California, United StatesShaping the minds of tomorrow at the Haas School of Business:+ Igniting the power of storytelling with the precision of business strategy+ Empowering students to understand the profound impact of branding in both commercial and cinematic realm -
Chief Marketing OfficerEquii Aug 2023 - Mar 2024As head of marketing, orchestrated the strategic elevation of chef-crafted protein bread, honored with the Fabi award as the most innovative health product in the USA. + Influencer Engagement: Strategically harnessed celebrity influencers, including the endorsement of influential Oprah Winfrey and Celebrity Chef Chad Robertson to propel brand advocacy and recognition to new heights.+ Revamped E-commerce: Supercharged Amazon sales by 80% while optimizing lifecycle email open rates at an exceptional 40%. + Event Amplification: Conceptualized an immersive booth experience for prominent industry events such as Expo East, WinterFancy, and Expo West, fostering unique tasting encounters that heightened brand engagement and consumer connection.+ Branding: Directed innovative digital video ad campaigns, redesigned packaging, elevated product photography, and got products in 500 upscale supermarkets coast-to-coast.+ B2B food services: Grew reach to famous chefs, restaurants, and hotels. Strategically aligned the products to be in Venetian, Wynn, and Bellagio in Las Vegas.+ Social Media Mastery: Led a dedicated team in organically cultivating a robust Instagram following, amassing 8,000 fervent fans through an array of compelling content strategies including social proof videos, tantalizing recipes, brand stories, and impactful influencer collaboration.+ PR: Cultivated the public image and strategies to communicate key product unique selling proposition. -
Director Of Marketing – Social Innovation And Content CreationGlobalization Partners Jun 2021 - Aug 2023Boston, Massachusetts, United StatesWhen viewed from space–the astronauts tell us, national boundaries vanish, the conflicts that divide people become less important. G-P's social positioning speaks of unity and humanity rather than nationality. Key metrics:+ Seeing the world through customer eyes, led marketing campaigns featuring Serena Williams about the future of work–increasing share of voice by $100M + Increased demand generation by 5.1% via social media campaigns and A/B testing for higher caliber SQL via Marketo and Salesforce + Organically grew followers 200,000+ on LinkedIn, Instagram, Twitter, YouTube, leveraging thought leadership content to increase engagement by 29% and reach at 11% through storytelling on video, content marketing and display ad campaigns+ Increased partnerships with 56 large corporations such as ADP, Ceridian and PayChex through PowerUp webinars and CRM social campaigns while managing an external agency for paid social, aligned budgets and invoicing+ Creative collaboration with EMEA, APAC, and LATAM for global social campaigns both organic/paid, events, PR, customer success and new product announcements -
Director Brand Innovation/WriterH&L Partners Jun 2020 - Jun 2021Adding sparkle, comfort, connection and digital transformation to the cultural phenomenon McDonald's, Toyota and VSP Vision Care with US national TV advertising, primetime streaming, along with integrated digital campaigns. + Ideas for $50M Toyota campaign that aired during Tokyo Olympics, plus new Supra GR launch+ Digitally transformed McDonald’s to be among coveted brands in the USA with sales topping Wall Street expectations+ New national campaign for VSP Vision Care -
Director Content Marketing For Global CampaignsAutomation Anywhere Jan 2019 - Jun 2020San Jose, CaliforniaArtificial intelligence (AI) and software robots performing human tasks has the potential to change today's workplace as dramatically as the machines of the Industrial Revolution changed the factory floor. AI-powered Digital Workers are big part of the global push to help humans live better by building smarter industries, smarter processes, and smarter cities. + Created content for multi-channel campaigns featuring display ads, landing pages, thought leadership blogs, eBooks, brand/product videos, webinar promotions and strategic press releases+ Collaborated with designers to develop the look and feel, interviewed AI industry experts plus internal stakeholders to create eBooks highlighting use cases for advanced automation technology+ Created persuasive assets for product launches and full-funnel marketing campaigns for demand generation to onboard 4,400 biotech companies including COVID vaccine manufacturers -
Director Global CampaignsServicenow Feb 2018 - Jan 2019Santa Clara, CaliforniaRecently named the most innovative company in the world according to Forbes for 2018 at ServiceNow we believe every business should be well lived. That life on the clock should be as fulfilling as the time spent off. + Spearheaded the most profitable product launch in the company’s history–attributed 8,000 new customers through integrated campaigns + Created breakthrough concepts for CRM emails, digital outdoors (OOH), LinkedIn carousel ads, social media B2B campaigns and integrated brand campaigns for global reach -
Director Of Social Media And Business DevelopmentKika Tech, Inc. Feb 2017 - Feb 2018Silicon Valley+ Inked partnership with Hollywood Studios and San Jose Sharks for mobile marketing.+ Guided Warner Brothers studios to make Wonder Woman accessible to GenZ audience+ Led strategy and social expressionism on FB, Instagram, Twitter to organically grow follower by 2.4M and raised the bar for top emoji app on Google Play -
Creative Director And CopywriterResin Advertising Feb 2012 - Jan 2017San Francisco, California, United StatesBuilding artistically inspired responses to products and brand messaging for health and wellness advertising agency. Creative storytelling and brand voice development to make complicated technology approachable. Clients include:Love Story Yoga, San Francisco – Branding, UX and social Blue Angel Vodka, San Francisco – Branding, UX and socialInventus Capital Partners, San Mateo – Helping top-tier VCs build bridges with startupsShift.com, San Francisco – Branding and blogging for disruptive automotive platformSausalito Film Festival – Creative story-telling and brand voice development for all media -
CopywriterAdobe Jan 2008 - Jan 2012San Jose, California, United StatesThe Rhinos are charging, the Rhinos... hurry and take the picture. Lead creative on Adobe Photoshop, Photoshop Express, Lightroom, and Elements product launches. Wrote award-winning digital brand campaigns, brand manifestos, lifecycle emails, and conducted market research to position Adobe for success in both freemium and paid digital services.
Saurabh Sharma Education Details
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Digital Marketing Strategy -
Words + Pictures At Night With Harry Cocciolo At Goodby, Silverstein And Partners -
English And Biology -
Independent Canadian Boarding School
Frequently Asked Questions about Saurabh Sharma
What company does Saurabh Sharma work for?
Saurabh Sharma works for Cozmox Ai (Yc W22)
What is Saurabh Sharma's role at the current company?
Saurabh Sharma's current role is GTM.
What schools did Saurabh Sharma attend?
Saurabh Sharma attended Columbia Business School, Artcenter College Of Design, University Of Toronto, Ridley College.
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Saurabh Sharma
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Saurabh Sharma
San Jose, Ca6virsec.com, gmail.com, fixstream.com, virsec.com, virsec.com, balbix.com -
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Saurabh Sharma
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