Debbie Smith

Debbie Smith Email and Phone Number

Marketing and Engagement Manager @ Nationwide Building Society
Cirencester, GB
Debbie Smith's Location
Cirencester, England, United Kingdom, United Kingdom
Debbie Smith's Contact Details

Debbie Smith personal email

n/a
About Debbie Smith

Strategy, innovation, engagement and content marketing leader. Skilled in research, insight, proposition creation, stakeholder relationship management, content creation, comms and publicity. Strength in developing strategies and propositions and effecting culture change. Currently Nationwide Building Society's innovation engagement manager.

Debbie Smith's Current Company Details
Nationwide Building Society

Nationwide Building Society

View
Marketing and Engagement Manager
Cirencester, GB
Website:
nationwide.co.uk
Employees:
12846
Debbie Smith Work Experience Details
  • Nationwide Building Society
    Marketing And Engagement Manager
    Nationwide Building Society
    Cirencester, Gb
  • Nationwide Building Society
    Marketing & Engagement Manager
    Nationwide Building Society Sep 2020 - Present
    Swindon, England, United Kingdom
    I work in Nationwide's Moments that Matter mission, where my role is primarily planning and executing communications and engagement activity for the Put Right & Stop Happening (PRSH) member need, as well as being heavily involved with the wider People Plan for PRSH. I'm also part of the team behind the Moments that Matter colleague panel, and the Memos that Matter ideas function for the MtM Mission.The role is focused on internal communications and event organising for our 1500-strong team who work in Remediation and Complaints on a variety of projects, both with other colleagues and in member-facing roles. This includes specialist communications and events, e.g. leadership communications, team days, strategic and change comms, and engagement initiatives/activities.
  • Nationwide Building Society
    Communications & Engagement Lead
    Nationwide Building Society Apr 2015 - Sep 2020
    Swindon, United Kingdom
    Engaging internal and external parties in Nationwide's innovation agenda through the creation and execution of Nationwide's innovation engagement plan.Identifying and engaging with internal and external leaders and influencers.Managing and delivering an ongoing campaign of internal and external engagement activity to promote and gain involvement with Nationwide's innovation activities.External activity includes: engagement with start-ups and FinTech leaders through speaking, meetings, incubator programme activity, conferences and events, awards and other mutually beneficial engagement activities. I also work closely with our external comms team to secure press coverage and get involved with promotional events.Internally, I promote Nationwide's Innovation Lab through internal comms and content (including departmental newsletter, social media, blogging and intranet), Lab tours for leaders, briefings, presentations, and taking our "pop-up Lab" to internal events. I also work closely with key stakeholders, developing relationships and helping them to benefit from working with the innovation team.
  • Nationwide Building Society
    Digital Strategy & Innovation Manager
    Nationwide Building Society Aug 2013 - Apr 2015
    Swindon, United Kingdom
    Pivotal in playing a part in the digital strategy and roadmap for Nationwide Building Society, filtering and consolidating ideas from across the business. Conceptual thinking, taking research/analysis and key market trends relevant to digital development within financial services and making it into workable business models. Prototyping activity to test internal stakeholder and customer appetite for innovation initiatives.Readily identifying and communicating trends across multiple sources of data and translating customer and business needs into viable digital strategic solutions.
  • The National Trust
    Senior Corporate Content & User Experience Manager
    The National Trust Apr 2007 - Aug 2013
    • Managing a team of content managers on corporate content for the website including various sections and key applications (e.g. search, join, donate, volunteer)• Responsible for developing the National Trust’s multi-platform digital presence including mobile website, apps, and tablets• Acting as key account manager on digital projects within internal marketing agency, liaising with clients from different departments and providing advice, guidance, vision and solutions concerning complex content issues• Corporate content lead on complex digital projects such as the restructuring of the entire National Trust website, development of site-wide search and introduction of user-generated content• Selecting and managing agencies and consultants – briefing, negotiating costs, overseeing workloads, managing budgets and timeframes, and crisis management• Introduced and managed the National Trust’s social media presence across a variety of websites (Facebook, Flickr, YouTube, Vimeo, Twitter), developing massive growth of social media communities, receiving widespread praise amongst digital blogs and publications, and becoming an advisor to other companies and charities on the subject• Overseeing the running of National Trust website content on a day-to-day basis, ensuring content is updated and key content is signposted from the homepage and other landing pages• Working closely with developers and senior IT representatives to identify technical solutions and ensure collaborative working and the development of digital products to meet business requirements• Communicating and presenting our projects and plans to colleagues across the Trust, developing key stakeholder relationships and spreading the word across multiple departments about what the digital team can offer
  • Gcap Media Plc
    New Platforms Content Manager
    Gcap Media Plc Nov 2005 - Apr 2007
    • Increased site traffic to radio station website by over 100 per cent and met three-year conversion target within a year• Focused on enthusing the marketing team, sales team and presenters to encourage revenue generation and promotion of the site• Introduced and managed members’ sign-in area, creating compelling added-value content and promoting the product with e-newsletters and upsell content• Worked with third parties to create promotional content that ran across 37 websites nationwide• Frequently stood in for head of content to manage content managers located across the UK – leading meetings, monitoring progress and making content decisions affecting all 37 websites• Always looking for new ways to present content, add value and engage visitors• Won monthly team player award three times in the first seven months it was introduced
  • Yell Limited
    Managing Editor, Yell.Com
    Yell Limited 2000 - 2004
    • Overall editorial control of Yell.com, managing all content on the site and the systems and processes for deploying that content• Implemented and developed content processes and CMS workflows that involved multidisciplinary users (designers, developers, editorial team, QA team)• Key business user role in the transfer of the website content and templates to Mediasurface CMS. Specified requirements, worked closely with developers, co-ordinated testing and bug fixing• Won company-wide Yell Gold Award for outstanding teamwork
  • Gti Specialist Publishers
    Deputy Editor, Doctorjob.Com
    Gti Specialist Publishers 1997 - 2000
    • In charge of content for busy student and graduate recruitment website, managing content team• Led website redesign – co-ordinating designers, developers and editorial staff throughout• Created and implemented a content strategy including user-generated content and data-driven elements – online registration, forums, message boards and an innovative online auction

Debbie Smith Skills

Digital Strategy User Experience Content Strategy Content Management Web Content Digital Media Strategy Social Media Web Design Blogging Mobile Devices Website Development Information Architecture Management Copywriting Web Analytics Facebook Online Marketing Newsletters Usability Web Content Management Team Management Accessibility Editorial New Media Social Media Marketing Usability Testing Digital Copywriting Mobile Internet Strategic Communications Content Marketing Publicity Public Speaking Stakeholder Engagement Employee Engagement Customer Engagement Market Research Customer Insight Business Strategy Business Insights Leadership Thought Leadership Fintech Financial Services Public Relations Web Content Writing Editing

Debbie Smith Education Details

Frequently Asked Questions about Debbie Smith

What company does Debbie Smith work for?

Debbie Smith works for Nationwide Building Society

What is Debbie Smith's role at the current company?

Debbie Smith's current role is Marketing and Engagement Manager.

What is Debbie Smith's email address?

Debbie Smith's email address is de****@****.org.uk

What is Debbie Smith's direct phone number?

Debbie Smith's direct phone number is +4417936*****

What schools did Debbie Smith attend?

Debbie Smith attended Lancaster University, Queen Anne's School, Caversham.

What skills is Debbie Smith known for?

Debbie Smith has skills like Digital Strategy, User Experience, Content Strategy, Content Management, Web Content, Digital Media, Strategy, Social Media, Web Design, Blogging, Mobile Devices, Website Development.

Who are Debbie Smith's colleagues?

Debbie Smith's colleagues are Dominic Johnson, Rachel Trent, Rebecca Ellis-Hood Dipfa Cemap Cerer Bsc (Hons), Mike Smith, Ben Thomas, Joshua Williams, Yemmy Akinrimisi.

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