Debbie Smith Email & Phone Number

Cirencester, GB

Swindon, England, United Kingdom

I work in Nationwide's Moments that Matter mission, where my role is primarily planning and executing communications and engagement activity for the Put Right & Stop Happening (PRSH) member need, as well as being heavily involved with the wider People Plan for PRSH. I'm also part of the team behind the Moments that Matter colleague panel, and the Memos.

Swindon, United Kingdom

Engaging internal and external parties in Nationwide's innovation agenda through the creation and execution of Nationwide's innovation engagement plan.Identifying and engaging with internal and external leaders and influencers.Managing and delivering an ongoing campaign of internal and external engagement activity to promote and gain involvement with.

Swindon, United Kingdom

Pivotal in playing a part in the digital strategy and roadmap for Nationwide Building Society, filtering and consolidating ideas from across the business. Conceptual thinking, taking research/analysis and key market trends relevant to digital development within financial services and making it into workable business models. Prototyping activity to test.

• Managing a team of content managers on corporate content for the website including various sections and key applications (e.g. search, join, donate, volunteer)
• Responsible for developing the National Trust’s multi-platform digital presence including mobile website, apps, and tablets
• Acting as key account manager on digital projects within internal marketing agency, liaising with clients from different departments and providing advice, guidance, vision and solutions concerning complex content issues
• Corporate content lead on complex digital projects such as the restructuring of the entire National Trust website, development of site-wide search and introduction of user-generated content
• Selecting and managing agencies and consultants – briefing, negotiating costs, overseeing workloads, managing budgets and timeframes, and crisis management
• Introduced and managed the National Trust’s social media presence across a variety of websites (Facebook, Flickr, YouTube, Vimeo, Twitter), developing massive growth of social media communities, receiving widespread.

• Increased site traffic to radio station website by over 100 per cent and met three-year conversion target within a year
• Focused on enthusing the marketing team, sales team and presenters to encourage revenue generation and promotion of the site
• Introduced and managed members’ sign-in area, creating compelling added-value content and promoting the product with e-newsletters and upsell content
• Worked with third parties to create promotional content that ran across 37 websites nationwide
• Frequently stood in for head of content to manage content managers located across the UK – leading meetings, monitoring progress and making content decisions affecting all 37 websites
• Always looking for new ways to present content, add value and engage visitors

• Overall editorial control of Yell.com, managing all content on the site and the systems and processes for deploying that content
• Implemented and developed content processes and CMS workflows that involved multidisciplinary users (designers, developers, editorial team, QA team)
• Key business user role in the transfer of the website content and templates to Mediasurface CMS. Specified requirements, worked closely with developers, co-ordinated testing and bug fixing
• Won company-wide Yell Gold Award for outstanding teamwork

• In charge of content for busy student and graduate recruitment website, managing content team
• Led website redesign – co-ordinating designers, developers and editorial staff throughout
• Created and implemented a content strategy including user-generated content and data-driven elements – online registration, forums, message boards and an innovative online auction

Bachelor Of Arts (B.A.), English Literature

BA Hons English

4 A Levels, 9 Gcses