Kenzie Smith Email & Phone Number

San Francisco, CA, US

Advising marketing and demand gen organizations on strategies to achieve their pipeline targets and scale their marketing organizations.Demand gen excellence: best-in-class operational infrastructure and lead flow managementIntegrated campaigns: implement frameworks for integrated plays with sales and business development ABM: playbooks to generate.

San Diego, California, US

Taking some time off to slow down and recharge. I will be taking Spanish classes, painting, attempting house projects, hanging out with my family, and picking up a few consulting projects on the side.Open to new full-time opportunities starting spring 2023. Looking for marketing leadership roles with a strong focus in demand generation and building and.

Machesney Park, IL, US

As a member of the executive leadership team, I owned go-to-market strategy and pipeline generation initiatives to achieve new logo acquisition, increase share of wallet within the existing client base, and prioritize the customer experience. Under my leadership, the marketing team consistently attained growth targets despite market headwinds.Key successes.

Machesney Park, IL, US

As the strategic demand generation leader, my team grew pipeline and revenue consistently by 30%+ YoY. I hired and developed the demand generation team, implemented best-in-class frameworks, transformed our use of automation, and expanded our program footprint dramatically. Successfully grew brand awareness, drove retention within the existing client base.

Chicago, Illinois, US

I oversaw Hunt Club's demand generation efforts including paid digital campaigns, SEO, marketing operations, sales operations, CRM and MAP management, email marketing campaigns, corporate website, content marketing, and full-funnel reporting.

South Jordan, Utah, US

HireVue is transforming the way companies discover, hire and develop the best talent with Hiring Intelligence and its HireVue Video Interviewing platform. Using a combination of industrial/organizational science and rigorously tested, predictive artificial intelligence, customers are hiring higher quality talent, faster. I was responsible for all demand.

South Jordan, Utah, US

St Louis, Missouri, US

I managed a small team responsible for all advertising spend ($80M annually) and profitability across channels. My main goal was to optimize for ROI and scale advertising spend by collaborating with various teams internally. On a daily basis I monitored the real-time performance of thousands of ads and controlled automated bid and budget algorithms. I also.

St Louis, Missouri, US

My skills were tapped to diversify our revenue with new partners. My strategies helped our website become a top 5 ad partner in 4 key content marketing distribution networks. I managed $48 million in annual ad spend across channels while partnering with web developers to create automated processes and further scale the operation.Additionally, I analyzed.

St Louis, Missouri, US

• Develop, test and implement content strategies to increase engagement, ROI and paid traffic to site
• Deploy, monitor, analyze and optimize campaigns with major online publishers
• Create, test, and report on text and display ad creative initiatives within campaigns in a constantly changing environment
• Manage substantial advertising budget and perform data analysis to identify data driven marketing opportunities and campaign insights
• Quickly and profitably grow spend and traffic volume across campaigns
• Collaborate with various technical specialists and developers to troubleshoot issues before and as they arise

Dublin, Ireland, IE

• Coordinate communication and drive marketing efficiencies among the regional teams in EMEA, RTMEA, Latin America, Asia Pacific and North America
• Develop and maintain a multipurpose Global Imaging SharePoint site to support regional Sales and Marketing teams
• Manage all corporate website content for the Imaging business including digital, social and web media campaigns; Facilitate global translation of website into four regional versions and twenty languages
• Define corporate branding standards and consistently represent the brand and message platform in all communications channels, including web site, trade shows, advertising, product information and internal communications
• Design digital and print marketing materials to convey brand messaging and competitive strengths of product portfolio

Saint Louis, MO, US

I was tasked with managing the social media strategy and curating a company-wide newsletter for 1000+ consultants monthly and quarterly. I gained valuable analysis experience through monitoring and reporting on web and social referral traffic.

St. Louis, Missouri, US

During my internship I had the opportunity to research developments in Omni-channel marketing in the retail industry and propose company-wide initiatives to successfully utilize new and existing marketing channelsI collaborated with Real Estate Directors to identify potential sites and complete initial due diligence for the Canadian expansion of Famous.

Bachelor Of Science, Marketing, International Business, Spanish

Study Abroad Program