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Melanie Smith Email & Phone Number
AVP Brand and Sponsorship Marketing
at
Mackenzie Investments
1 work email found
@initiative.com
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
AVP Brand and Sponsorship Marketing
Location
Toronto, Ontario, Canada
Company size
Who is Melanie Smith? Overview
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Quick answer
Melanie Smith is listed as AVP Brand and Sponsorship Marketing at Mackenzie Investments, a with 1368 employees, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at initiative.com and a matched LinkedIn profile for Melanie Smith.
Melanie Smith previously worked as Brand and Sponsorship at Mackenzie Investments and Brand & Solutions Marketing at Mackenzie Investments.
Company email context
Email format at Mackenzie Investments
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{first}.{last}@initiative.com
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Profile bio
About Melanie Smith
Accomplished, results oriented and award winning marketing leader with the experience on agency and brand side, Melanie is able to develop and execute integrated marketing campaigns that exceed objectives. A passionate leader capable of developing and coaching teams to peak performance, Melanie has demonstrated success in sponsorship, brand marketing and media strategy. Specific skills include strategic development, negotiation, strategic relationship building and communication.As head of brand and sponsorship at Mackenzie Investments, Melanie brings a unique blend of experience from client, agency, sponsorship, brand and media expertise to support her clients by finding strategic solutions for their business and marketing challenges. Most recently, Melanie launched Mackenzie’s first investor-focused television campaign (Listen To Your Money), developed an evolved brand positioning (Be Invested), and developed a new sponsorship strategy focusing on Women in Ski Racing, including the launch of a new youth mentorship program for female ski athletes called She Skis. During her tenure at Initiative as Vice President, at XMC, Melanie supported her clients with excellent strategic advice and strong creative leadership.At Initiative, as Vice President Client Advice and Management, Melanie brought marketing and sponsorship experience to the media agency. Responsible for RBC, Melanie continued to grow her FI sector expertise. Previously at Scotiabank Melanie held senior roles in both Brand & Media and Sponsorship Planning and Development. Melanie launched innovative brand marketing campaigns focusing on the Bank's strategy supporting the Brand and Hockey. Prior to Scotiabank, Melanie was the Managing Director of Fusion Alliance Marketing, the sponsorship and alliance marketing division of Cossette, where she was responsible for driving strategic sponsorship platforms, delivering results-driven programs and negotiating co-branding alliances for a broad spectrum of clients.In her tenure with Cossette, Melanie played many roles within client service and management for such clients as Bacardi Canada, OLG, McDonald’s and Bell Canada. Her experience includes sponsorship negotiation, strategic leveraging plan development and management of programs for properties like the Olympic Games, Toronto Maple Leafs, Ottawa Senators, Toronto Raptors and the Toronto Film Festival.Specialties: Contract NegotiationsNew Business DevelopmentStrategic DevelopmentCreative Activation Plans
Listed skills include Sponsorship, Sports, Sponsorship Activation, Marketing, and 19 others.
Current workplace
Melanie Smith's current company
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Mackenzie Investments
13 roles · 28 years
Melanie Smith work experience
A career timeline built from the work history available for this profile.
Brand And Sponsorship
Current
Oct 2021 - Present
Brand & Solutions Marketing
Oct 2021 - Dec 2022
Aug 2020 - Oct 2021
Vice President, Client Advice And Management
- Successfully led and mentored a team of 27 media professionals- Focused on data, analytics and insights, led the strategic development of RBC’s media approach and budget, resulting in high return on media spend- Increased agency revenue year over year- Developed processes to find efficiency, positively impacting budgets and otherKPI’s- Substantially increased client satisfaction metric amongst 70 clients- Strategic development of content and large scale broadcast… Show more - Successfully led and mentored a team of 27 media professionals- Focused on data, analytics and insights, led the strategic development of RBC’s media approach and budget, resulting in high return on media spend- Increased agency revenue year over year- Developed processes to find efficiency, positively impacting budgets and otherKPI’s- Substantially increased client satisfaction metric amongst 70 clients- Strategic development of content and large scale broadcast partnerships,including Corus and CBC Olympic Games Broadcast- Developed positive relationships with key partners in the digital and traditionalmarketing spaces while negotiating significant value Show less
Mar 2017 - Feb 2020
Director, Brand And Media Strategy
- Lead the Scotiabank brand strategy and architecture- Support the brand strategy by developing TV, video, digital and cinema creative for Retail and Canadian Banking campaigns- Lead the planning and execution of the media strategy to ensure delivery of integrated media plans that align to the strategic priorities and objectives- Lead the execution of strategic, revenue generating and brand building digital advertising.
Jan 2015 - Mar 2017
Director, Sponsorship Planning And Development
As the Director of Sponsorship Planning and Development for Scotiabank, Melanie Smith focuses on the strategic development, negotiation and management of the Bank's vast hockey sponsorship portfolio. In addition to overseeing partnerships with the NHL, NHL Alumni and all seven Canadian NHL teams, Melanie is responsible for all hockey activities including the Scotiabank Community Hockey Sponsorship Program which supports over 5,000 kids community hockey teams across the country.
Jul 2010 - Jan 2015
Managing Director - Fusion
- Sponsorship marketing consultancy - sponsorship identification, contract negotiation, audits, sponsorship leveraging/activation strategies and activation- Managed national Olympic sponsorship leveraging programs for major telecommunications company- Managed virtual team including staff in NYC office- Experience in major sports sponsorship including NBA, NHL, NFL
Dec 2004 - May 2010
Account Director - Fusion
Dec 2002 - Dec 2004
Account Supervisor
Nov 2000 - Dec 2002
Event Planning Sales Specialist
Dec 1999 - Nov 2000
Event Planning Sales Speciallsit
1999 - 2000
~1 yr
Event Planning Sales Specialist
1999 - 2000
~1 yr
FAQ
Frequently asked questions about Melanie Smith
Quick answers generated from the profile data available on this page.
What company does Melanie Smith work for?
Melanie Smith works for Mackenzie Investments.
What is Melanie Smith's role at Mackenzie Investments?
Melanie Smith is listed as AVP Brand and Sponsorship Marketing at Mackenzie Investments.
What is Melanie Smith's email address?
AeroLeads has found 1 work email signal at @initiative.com for Melanie Smith at Mackenzie Investments.
Where is Melanie Smith based?
Melanie Smith is based in Toronto, Ontario, Canada while working with Mackenzie Investments.
What companies has Melanie Smith worked for?
Melanie Smith has worked for Mackenzie Investments, Xmc - Canada'S Official Sponsorship And Experiential Marketing™ Agency, Initiative, Scotiabank, and Cossette Communication.
How can I contact Melanie Smith?
You can use AeroLeads to view verified contact signals for Melanie Smith at Mackenzie Investments, including work email, phone, and LinkedIn data when available.
What skills is Melanie Smith known for?
Melanie Smith is listed with skills including Sponsorship, Sports, Sponsorship Activation, Marketing, Leadership, Strategy, Partnerships, and Creative Direction.
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