Sneha Suresh Email & Phone Number

United States

Redlands, Ca, Us

New York, Us

Worked closely with the leadership at NYC Emergency Management to tailor emergency alerts on the Notify NYC App for individuals with Limited English Proficiency• Deeply analyzed the product, gauged industry trends, and studied competition• Conducted 40+ interviews, identifying key pain-points• Systematically clustered challenges and distilled key findings• Shifted our query towards enhancing alert accessibility using visuals and translation for those with limited English• Conducted 3 A/B tests involving 60+ participants to mitigate risks• Showcased our end solution to the leadership of NYC Emergency Management at its headquarters

Mumbai, Maharashtra, In

I led the payments vertical across iOS, Android, and web platforms, with a keen focus on enhancing the customer experience through product enhancements. I was responsible for the end-to-end launch of incentive (cash back) marketing campaigns aimed at driving customer retention.Product Management • Revamped the user onboarding journey by identifying customer pain points, through qualitative and quantitative research, and collaborating with engineering, design, and data analytics teams, resulting in an additional $XXM in revenues.• Revamped the payments page by launching 1-10 features based on insights from experimental data and competitive analysis, leading to increased user conversions and an incremental revenue of $XXM• Collaborated with Engineering, Product and Data leaders to plan product roadmaps and prioritise featuresProduct Marketing Management • Managed a $XXM annual marketing budget and established the monthly marketing calendar, encompassing 20+ lifecycle marketing promotions across in-app, SMS, email, website, and social channels, which led to a 20% increase in retention.• Realized cost savings of $XXM by identifying inconsistencies in user segments for planned loyalty reward campaigns and employed an A/B-tested predictive AI/ML model to refine segmentation• Consistently launched over 20 campaigns monthly in collaboration with the design, content, and marketing operations teams.• Briefed the CEO with weekly and monthly reports on the status and health of the payments business, as well as new initiatives.Metrics tracked: Retention, # Transactions, Transaction Amount, ARPU

Mumbai, Maharashtra, In

I built retention strategies through data-driven marketing campaigns and product enhancements to increase customer revenue. Product Management • Launched a 0-1 product for discovering the 'Withdraw Winnings’ page by building hypothesis, designing user journeys, conducting A/B tests and creating monitoring dashboards, thereby achieving 20% increase in revenue • Introduced safety features for the marketing automation tool, streamlining the campaign setup for a 40-member team and safeguarding an annual marketing budget of $XXM.• Rolled out a feature using the anchoring principle to increase the average transaction amount made by customers.Product Marketing Management • Led the 30-day flagship holiday campaign aimed at curbing revenue drops, by using data-driven insights to finalize campaign construct and working with design, communication and marketing operations, to increase user engagement by 3X • Analyzed data to conceptualize and roll out retention-centric campaigns such as challenges, tournaments, and leaderboards, to boost user retention.• Collaborated with design and communication teams to define product positioning and messagingMetrics Tracked: ARPU, Retention

Bengaluru, Karnataka, In

I spearheaded nationwide demand generation initiatives for Ola's largest category, Auto, which accounted for 33% of all platform rides. I partnered with multidisciplinary teams, including Central Marketing, the creative agency Dentsu, and City Teams, to roll out marketing initiatives.• Monitored daily customer transaction numbers and launched weekly customer engagement campaigns via push notifications, SMS, email, and in-app channels • Led a $XXM omni-channel brand campaign across in-app, TV, print, and YouTube, resulting in a 2X increase in rides• Developed and implemented the quarterly roadmap for the category• Reported weekly updates on both demand-side and supply-side metrics to the CEO

Bengaluru, Karnataka, In

I led growth initiatives for the Ola Payments team (Rider side) • Achieved 5X growth in rider credit/debit card transactions via B2B alliances worth $0.5M with Visa and HDFC• Partnered with sales team to deploy effective B2B marketing strategies, growing Ola Wallet accounts by 2X - Designed data-rich pitch decks, powerful messaging & tailored go-to-market incentive strategy to boost adoption • Attained 7X growth on merchants integrated with Ola wallet by running B2B cross-promotions with E-commerce apps• Developed, executed and measured marketing campaigns to boost the adoption of Ola Wallet, Credit, and Debit cards among cab riders through segmentation, positioning and and targeting• Crafted a comprehensive customer life-cycle management campaigns to enhance loyalty across the acquisition, adoption, and retention phases• Initiated go-to-market campaigns promoting the uptake of innovative payment features like standing instructions

Mumbai, In

I interned at one of Asia's largest CPG companies for the Sales Division. • Performed competitive benchmarking to evaluate the sales structure of major FMCG companies• Conducted primary research with 25 distributors across 18 rural markets across Karnataka and Maharashtra to understand business gaps• Identified GCPL’s category specific challenges through interviews with wholesalers and retailers• Designed the appropriate investment mix of trade and consumer promotions for GCPL's rural business• Strategized a roadmap to improve brand awareness and penetration in 10,000 targeted villages

Mumbai, Maharashtra, In

I was a Software Developer for one of the UK’s largest automobile breakdown insurance companies.• Monitored the E-commerce website using monitoring tools to ensure zero downtime• Automated the HR recruitment process for the client, resulting in a 30% increase in efficiency• As the Crisis Management Lead, I developed the Business Contingency Plan for the client

Master Of Business Administration - Mba, Technology

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Bachelor Of Engineering - Be, Electronics Engineering

11Th & 12Th Grade, Mathematics, Chemistry, Physics & Electronics

Education record