Sneha Suresh Email & Phone Number

United States

Redlands, CA, US

New York, US

• Worked closely with the leadership at NYC Emergency Management to tailor emergency alerts on the Notify NYC App for individuals with Limited English Proficiency
• Deeply analyzed the product, gauged industry trends, and studied competition
• Conducted 40+ interviews, identifying key pain-points
• Systematically clustered challenges and distilled key findings
• Shifted our query towards enhancing alert accessibility using visuals and translation for those with limited English
• Conducted 3 A/B tests involving 60+ participants to mitigate risks

Mumbai, Maharashtra, IN

• I led the payments vertical across iOS, Android, and web platforms, with a keen focus on enhancing the customer experience through product enhancements. I was responsible for the end-to-end launch of incentive (cash.
• Revamped the user onboarding journey by identifying customer pain points, through qualitative and quantitative research, and collaborating with engineering, design, and data analytics teams, resulting in an additional.
• Revamped the payments page by launching 1-10 features based on insights from experimental data and competitive analysis, leading to increased user conversions and an incremental revenue of $XXM
• Collaborated with Engineering, Product and Data leaders to plan product roadmaps and prioritise featuresProduct Marketing Management
• Managed a $XXM annual marketing budget and established the monthly marketing calendar, encompassing 20+ lifecycle marketing promotions across in-app, SMS, email, website, and social channels, which led to a 20%.
• Realized cost savings of $XXM by identifying inconsistencies in user segments for planned loyalty reward campaigns and employed an A/B-tested predictive AI/ML model to refine segmentation

Mumbai, Maharashtra, IN

• I built retention strategies through data-driven marketing campaigns and product enhancements to increase customer revenue. Product Management
• Launched a 0-1 product for discovering the 'Withdraw Winnings’ page by building hypothesis, designing user journeys, conducting A/B tests and creating monitoring dashboards, thereby achieving 20% increase in revenue
• Introduced safety features for the marketing automation tool, streamlining the campaign setup for a 40-member team and safeguarding an annual marketing budget of $XXM.
• Rolled out a feature using the anchoring principle to increase the average transaction amount made by customers.Product Marketing Management
• Led the 30-day flagship holiday campaign aimed at curbing revenue drops, by using data-driven insights to finalize campaign construct and working with design, communication and marketing operations, to increase user.
• Analyzed data to conceptualize and roll out retention-centric campaigns such as challenges, tournaments, and leaderboards, to boost user retention.

Bengaluru, Karnataka, IN

• I spearheaded nationwide demand generation initiatives for Ola's largest category, Auto, which accounted for 33% of all platform rides. I partnered with multidisciplinary teams, including Central Marketing, the.
• Monitored daily customer transaction numbers and launched weekly customer engagement campaigns via push notifications, SMS, email, and in-app channels
• Led a $XXM omni-channel brand campaign across in-app, TV, print, and YouTube, resulting in a 2X increase in rides
• Developed and implemented the quarterly roadmap for the category
• Reported weekly updates on both demand-side and supply-side metrics to the CEO

Bengaluru, Karnataka, IN

• I led growth initiatives for the Ola Payments team (Rider side)
• Achieved 5X growth in rider credit/debit card transactions via B2B alliances worth $0.5M with Visa and HDFC
• Partnered with sales team to deploy effective B2B marketing strategies, growing Ola Wallet accounts by 2X - Designed data-rich pitch decks, powerful messaging & tailored go-to-market incentive strategy to boost adoption
• Attained 7X growth on merchants integrated with Ola wallet by running B2B cross-promotions with E-commerce apps
• Developed, executed and measured marketing campaigns to boost the adoption of Ola Wallet, Credit, and Debit cards among cab riders through segmentation, positioning and and targeting
• Crafted a comprehensive customer life-cycle management campaigns to enhance loyalty across the acquisition, adoption, and retention phases

Mumbai, IN

• I interned at one of Asia's largest CPG companies for the Sales Division.
• Performed competitive benchmarking to evaluate the sales structure of major FMCG companies
• Conducted primary research with 25 distributors across 18 rural markets across Karnataka and Maharashtra to understand business gaps
• Identified GCPL’s category specific challenges through interviews with wholesalers and retailers
• Designed the appropriate investment mix of trade and consumer promotions for GCPL's rural business
• Strategized a roadmap to improve brand awareness and penetration in 10,000 targeted villages

Mumbai, Maharashtra, IN

• I was a Software Developer for one of the UK’s largest automobile breakdown insurance companies.
• Monitored the E-commerce website using monitoring tools to ensure zero downtime
• Automated the HR recruitment process for the client, resulting in a 30% increase in efficiency
• As the Crisis Management Lead, I developed the Business Contingency Plan for the client

Master Of Business Administration - Mba, Technology

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Bachelor Of Engineering - Be, Electronics Engineering

11Th & 12Th Grade, Mathematics, Chemistry, Physics & Electronics

Education record