Sarah Sutton Email & Phone Number

Malmö, Skåne, Se

London, Gb

Oo

As director of strategy, I lead a team of hybrid strategists, with backgrounds and craft skills in everything from brand strategy, to research & insight, from journalism to media, data and everything in between. I believe that planners turn brands into stories and comms strategists turn these stories into action, my vision is to bring the strategic disciplines closer together to create seamless strategic & creative solutions for clients.I sit on the Discipline Excellence team alongside other department heads contributing to the creative product and company culture.

Oo

As director of comms strategy I have a passion for making, and being part of world-class creative work. I get excited by ideas that have never been done before and aim to push ideas into new and exciting places.I also get to lead a talented team of strategists, together we work closely with brand planning to bring comms thinking into the creative brief to shape ideas. We help keep creative teams up to date with the latest in media developments, platforms and partnerships and help tailor a campaign to live across multiple touchpoints and environments.

Amsterdam, Noord-Holland, Nl

I left the Head of Strategy role in London and switched into a client lead role to further develop my management and leadership skills.I built and managed a high performing team of 25 communications planners, and media buyers responsible for the strategic media planning, buying and implementation of over 200 Nike campaigns per year across EMEA. I believe this is one of the best, performing client teams in the industry, a tight integrated media planning and buying process allowed them to respond accurately at speed with impressive results. During this time we increased digital & social spend, implemented programmatic planning & buying and dynamic creative optimization. We built a dashboard that helped create efficiencies with campaign reporting and gave clients instant access to aid decision making.Fiscal management of invoicing, team resourcing and fee negotiations were also a fundamental part of the role.We worked side by side with Nike agency partners, sharing data, audience & market insights, key trends and information on new platforms to help elevate the creative in new and innovative ways.Notable campaigns:Greatness (2016) Berlin Rennt (2017) Just do it: Caster Semenya (2018) to Nothing beats a Londoner 2019 and everything else between.

London, England, Gb

Whilst continuing to work on key clients Marks & Spencer, Homebase Mazda & Nike I am also jointly responsible for leading a team of communications strategists and specialists. Working together in a multi disciplined team to foster an infectious culture for strategic media planning and idea generation across the entire agency.Notable achievements during this time:M&S The Table. An immersive dining experience supported with episodic content to celebrate the excellence of M&S seasonal produce. In collaboration with Bompas & Parr plus chefs of the moment Robin Gill and Lee Westcott we created a true multi media campaign.We selected the Guardian as our key media partner, which enabled us to tap into their talented portfolio of food writers to create new recipes featuring M&S ingredients. The campaign included a 3 night dining experience for the UK’s top food critics and influencers hosted by debonair Sam Bompas. Content cutdowns were used across digital platforms for amplification.Over the campaign we saw increased footfall in store & key product sell through.https://vimeo.com/153693889Strategy: Sarah Sutton, Event concept & Design, Gina Geoghegan Creative Director: Amina Razaq, Director: Douglas Hurcombe.

London, England, Gb

Mindshare Worldwide Global strategic media planning on Volvo and EMEA strategic planning on Nike.

London, England, Gb

My career progression from client lead communications planner to strategy director has equipped me with strategic nous, curiosity and passion for people and how they behave. I have a keen interest in the future of media and how the connected world will shape the way brands engage with people. I believe there has never been a more exciting time to work in this discipline as we continue to shift away from interruption models and work out how we earn the attention of our brand audiences.Success for me is bringing communications strategy alive through creative and innovative use of media. I challenge clients, agency teams and media contractors to push boundaries by inspiring and encouraging them to think differently about how channels can work to achieve campaign goals and audience engagement.I also look for any opportunity that will allow me to bring my passion for bicycles and road cycling into my daily work. This can be simply talking about bikes with clients, encouraging people to come on my next adventure or trying to create suitable brand partnerships that can help elevate the sport.Specialties: Communications planner with 12 yrs experience.The strategic lead on high profile accounts within Mindshare; most notably Nike, Unilever, Warburtons and Capcom. Areas of speciality are brand & media communications strategy, with major strength on UK media & media innovation. I am passionate about audience insight generation & use of workshop techniques that lead to stronger insights and strategy creation.

London, England, Gb

Strategic planning & Client Leadership on key youth & lifestyle brands in the agency. Responsible for creation of media strategy & direction for Nike, ITV, Capcom & Piaggio.

London, England, Gb

Strategic Planning & day to day account management on Nike, Pepsi, Gatorade & Capcom.

Increased geographical scope for Nike. Western Europe, CEE & sometimes beyond.

London, England, Gb

Strategic media planning & Account Management on Diageo (Brands included Pimms, Gordon's Gin, Tanqueray, Jose Cuervo & Baileys), Disney Interactive studios & Jetix.

New York, New York, Us

Insight specialist & lead generator across food, drink & youth categories. Helping national sales team to interpret agency briefs by providing them with clever thinking & audience insight to bring outdoor media proposals to life. Management of bespoke omnibus research survey providing campaign accountability for clients & agencies.

I year student placement. A guinea pig for the RAB the first time they had a student in to help crash RBP planning system. I learned how to optimise to 4 OTH, drink beer and was able to recite the postcodes of 208 commercial radio stations around the UK. The only remaining skill I have left from this experience is how to optimise a radio campaign on an outdated planning system. An education, with some phenomenal people I am still lucky to count as great friends.