Sofia Söderberg Email & Phone Number

Stockholm, Se

Stockholm, Sverige

Kista

Stockholms Län, Sverige

Responsible for the Digital Transformation at our reseller network by implementing emerging digital tools to secure excellence in e-commerce. Building and planning the OMNI-channel strategy to bridge the gap between brick and mortar and e-commerce to secure true customer centricity. In addition, I’m responsible for two reseller accounts (pure online) when it comes to all marketing and sell out. A great solution for me to be more hands-on and use the try, learn and iterate methodology.Key Responsibilities:• Secure the OMNI-channel strategy and planning• Support role for the entire team and the full Microsoft portfolio (Surface, Windows, Office, and Xbox) when it comes to digital implementation and digital marketing.• Account responsibility• Campaign Management (digital)• Improving customer centricity (Working with agencies and business schools)

Stockholm, Sverige

Stockholm, Sweden

In my 9 years at TomTom at a Nordic level I have planned and executed numerous different projects, tried new innovations, advertised where we have never advertised before and I have had the privilege to be in the team where we launched new products in several new fields. This describes somehow who I am as a person and in my profession. I enjoy to learn, keep up with the trends, work in a team, share my knowledge and manage a lot of projects. Key responsibilities : Project Manager/leaderAs a Marketer at TomTom you have a finger in the game everywhere, you have to be a great project leader to be able to get internal departments, customer and agencies to work together. I appreciate high speed and the challenges that I need to tackle along the way.  Digital MarketingDigital marketing has been one of my main responsibilities and my baby the last 3 years where I have tried and explored both myself but also in co-creation with partners, HQ and agencies. Includes Social Media, Programmatic, Display advertising. Moreover I also create and execute the digital material to our retailers.  Trade Marketing ManagerCreate and execute In-store material such as POS, displays and store staff training's. Staff incentives and end consumer promotions.  Manager Manage and develop employees.  Campaign ManagerPlan, build and execute campaigns to stimulate sales or brand building. Coordinate the campaigns with Sales, agencies, customers and fields sales.  Partnership ManagerFind new partners as well as maintain all the relations with partners such as Urban Tribes, Svenska Golfförbundet, Golfhäftet, Fazer. With purpose to create content, activities and promotions. Event Manager: Lead in all events in the Nordics, from planning stage to execution.  PR Manager:Knowledge and experienced in PR, in terms of building and execution of a PR plan in co-creation with a PR agency.

As a Retail specialist for Microsoft I was responsible for consumer electronic stores in northern Sweden. My main responsibilities were to educate reseller on all Microsoft products, solve service issues, arrange events, demo days and display. Key responsibilities: - Project Manager - Event coordinator- Train the trainers- Merchandising - Building and maintain relations

Stockholm, Sweden

I was the only shop manager responsible for two GAME stores in Stockholm city. My main work was to sell video games and to ensure the shop's profitability but also recruitment, salaries, In-stor display, manage all the staff employed. I was also in the team that opened up new shops around Sweden and assisted non profitable stores to get them more attractive and profitable.Key responsibilities:- In-store sales- Recruitment- Manager- Merchandising - Maintain and build cooperation with vendors

Master'S Degree, Digital Managment, Ongoing Studies

With a strong focus on leadership skills, the programme has been designed for current and future needs of a growing digital industry..

Master Of Arts - Ma, Digital Management

Includes: Design Thinking, New Technologies, Teams and Project Management, Business Transformation and New Innovations.

Digital Communication And Media/Multimedia

Photoshop 1&2 / Indesign 1&2, Indesign Photoshop

Course 1 & 2 in Photoshop Course 1 & 2 in InDesign

Microsoft Office

Education record