Silvia S. Email & Phone Number

San José, Cr

Manages marketing promotions and Go-To-Market planning for Microsoft's global entertainment partners, including Netflix, Disney+, ESPN+, and HULU.Responsibilities include managing regular cadence for each partnership, quarterly programming calendar, delivering monthly execution reports and KPI metrics, overseeing partner's brand assets management, and copy localization in alignment with Microsoft Store publisher guidelines.

Provides services to Microsoft and its partners in Western Europe in English, Portuguese and Spanish, as a Marketing Advisor for Partners. My role is to help Western European technology companies jointly develop effective marketing strategies:• Conduct a marketing assessment of Partner's web and social media presence and review findings and actionable recommendations.• Help build a joint Go-To-Market plan to amplify Partner marketing efforts, increase brand awareness, and drive the incremental pipeline of their solution or app.• Drive partner's enablement and business growth, ensuring partners' business goals are aligned with Microsoft offerings.• Identify short and long-term strategic marketing goals while utilizing best-in-class marketing content and programs to meet such goals.• Offer incremental services for partners when needed.• Promote and position new programs: Online SMB Innovation Factory, C3 Funds, Coop funds.Achievements November 2019 - 2022:Serves as MICROSOFT ACCOUNT AMBASSADOR at Accenture•347 orchestrated campaigns•184 partners have been nominated.•310 Microsoft Go-To Market services were recommended for partners.•162 services presented.•116 executed.•85.71% of the partners assigned to Silvia want to work together on digital marketing projects again.

Along with a team of talented marketing strategists, web and graphic designers, I am co-founder of The Marketing Strategist, specializing in consulting and services related to Brand Strategy, BusinessStrategy and Marketing Planning and execution.After the recent launch of the agency, we have active clients in the United States, Chile, Mexico andCentral America.

Costa Rica

In charge of positioning the brand, generate campaigns, promotions and increase sales of the Wrigley's brand for Costa Rica.Achievements:Increase sales by 20%.Rise and sustain the service level (Fill Rate) by not less than 97%.Generate 80% of the turnover of the company.

Costa Rica

Responsible for developing, managing and implementing strategic and integrated communication in order to convey powerful and consistent messages for SYKES Costa Rica. In charge of a team of 3 members.Achievements: Increase in eight months the Facebook Fan Page of SYKES in 12,000 followers. Save 25 % of the digital marketing budget because of the efficient targeting & segmentation in Facebook Advertising. Capture 800 talents in a month to hire for SYKES, with an internal communication campaign and social media. Implement and strategically plan monthly schedules for the internal television channel of SYKES  Costa Rica. Administer 5 projects of retention for employees in a monthly basis.

Central America

In charge of giving life and consistency of the ArcelorMittal brand in Central America, with advertising campaigns, marketing strategies B2B and B2C. Besides the construction of strong relationships with key stakeholders: customers and media. Managing a team of five members: the public relations agency, information analyst and developer. Act as corporate spokesperson for the company.Achievements: Augment a 50% the customer loyalty Company with Professional Steel project. Increase a 23% the loyalty and commitment to the brand in a year. Reduce this program costs in the amount of $ 100,000 without altering results. Produce $ 160,000 annually for management of the press (publicity). Augment in 5000 followers community social networks.

Costa Rica

In charge of managing internal and external communications for the company. Act as corporate spokesperson and Central America correspondent for ArcelorMittal Foundation. Supervise a team of four members, the public relations agency and communications analyst.Achievements: Increase 70% volunteer hours from 2010 to 2011. Save $ 16,000, while the presence of brand and identity spreading. Achieve 1,000 hours of volunteering in three months, with 20 volunteers and 250 beneficiaries.Economize 10% of the annual budget of communications campaigns working with multidisciplinary teams of Argentina, Brazil and Luxembourg. Produce $ 120,000 annually to place the brand in the media (publicity). Based on results in the organization, won a 100% scholarship for studies (Master). Win the prize "I wear the shirt" in several occasions.

Costa Rica

In charge of planning and executing the strategy of volunteering for Hewlett-Packard Costa Rica, the country's second largest private company (7,000 employees in Costa Rica at the time).Achievements: Lead 700 volunteers for the volunteer program HewlettPackard per year, which means managing groups of 100-250 people at an event.Benefit four rural communities in and out of the Metropolitan area with the projects under her command.

Central America

Audiovisual producer destinations within and outside the country. Sales and customer infomercials tourism sector. Leading a team of five members of Tourist Smart program to televise several destinations in Costa Rica and abroad, related to hotels and adventure tours places.Achievements: Produce 16 television programs, including pre-production, production and editing.

Master, Sales And Marketing

Degree, Communications & Merchandising

Bachelor Degree, Journalism

Sustainability Diploma, Sustainability Studies

Inbound Marketing & Sales Certification, Web Page, Digital/Multimedia And Information Resources Design, 90

3Rd Year, Sociology Major