Solon Choi Email & Phone Number

California, United States

Columbia, Md, Us

Columbia, Md, Us

New York, New York, Us

Columbia, Md, Us

Waterloo, Ontario, Ca

Waterloo, Ontario, Ca

Atlanta, Ga, Us

As the first Optimization team member, built and launched site optimization program for North America's largest local search and advertising company. * Lead the full testing cycle from strategy, execution, and analysis, resulting in data-driven business direction * Partner with business stakeholders in developing test designs with clear and measurable business objectives * Recommend and implement improvements that align with overall company strategy and goals * Drive expansion of testing program by creating process and formal methodology, streamline workflow, and increase knowledge sharing to accelerate testing momentum

Alpharetta, Georgia, Us

The senior consultant within Keystone played a strategic client facing role and had constant engagement with various departments and C-level executives. As a Senior Optimization & Analytics Consultant for multiple Fortune 100 client engagements, projects ranged from creating data driven testing road-map, implemented testing foundations, in-depth site analysis which provided actionable insights, to full end-to-end service.

Costa Mesa, Ca, Us

* Led strategy, execution, and analysis for the top two domains (FreeCreditReport.com & FreeCreditScore.com) within display, search, and affiliates* Performed analysis and delivered insights using campaign, Site Catalyst, and financial data for holistic view of site performance and revenue impact* Created and presented formal deliverables to clients that included test plan, analysis, and optimization roadmap* Presented weekly analysis and recommendation to executives and stakeholders on large-scale site strategies* Consulted with stakeholders to define test details, analysis, and data driven recommendations* Collaborated closely with in house design team and Web Development team to optimize site performance and implementation* Created and managed both in house design and Optimization team’s reports that drove projects forward

Costa Mesa, Ca, Us

* Managed day to day operations (analyzing, trafficking, and optimizing) for Yahoo!, MSN, and AOL valued at $2 million in ad spend, $3 million in revenue* Analyzed and optimized key accounts successfully beating quarter over quarter goals based on key metrics (CTR-click through rate, CTO –click to order, iCR –impression to conversion rate, CPA –cost per acquisition, ROAS- return on ad spend)* Set up and managed a total of 50+ portal placements in addition to media test buys* Collaborated with in house design team to develop and test new banner and copy wins* Directly collaborated with the Account Executive team to determine placement’s efficiency, allocation of spend , and scale* Presented ad hoc and monthly high level summary reports on major portal placements to executive management* Developed strong key relationships with Yahoo!, MSN, and AOL account teams to facilitate execution, optimization, growth, and maintenance of the campaigns

Costa Mesa, Ca, Us

* Managed all portal reporting, analyzing, trafficking and drove optimization initiatives* Provided direct support to both senior account managers and senior account executives* Served as an operational DFA administrator responsible for trafficking and generating ad tags for top 50 accounts* Owned partnership account portfolio in which responsible for full client support, reporting, analyzing and optimizing* Compiled and analyzed competitive and trend data for organization via Hitwise

St. Louis, Mo, Us

* Developed entrepreneur skill sets to run own business within 2-3 years* Effectively communicated, influenced and interacted with all types of customers, vendors, and co- workers in a variety of business situations* Marketed to local business partners and built solid relationships.* Mentored, trained, developed, managed, and promoted staff