Sonia Chung Email & Phone Number

Chicago, Illinois, United States

Leverage Advance Analytics to Identify the largest opportunities and develop comprehensive plans to drive companywide strategy to drive short/long term growth. Present Growth Plans to Leadership and work with group to gain high-level alignment. Work closely with Product, Sales, Operations, Data Science, Demand Generation teams to materialize Growth Plans via new capabilities testing, heightened key focus areas and new/optimized processes.

Greater Chicago Area

Consultant that focuses on Business Intelligence projects that span from Digital presence development and optimization, dynamic reporting and Sales/Marketing strategy development.

Greater Chicago Area

Work closely with cross-functional teams from Marketing, Sales, Finance, Operations and Supply Chain to identify new ways of customizing reports and analyzing data to support market share and revenue growth; charged with automating manual analytical processes for quick integration to drive project plans; oversee data flow and reporting to improve user experience.

Des Plaines, Il

Charged with assuring complete and accurate data by identifying and implementing robust daily balancing process and stabilizing reporting to create clear and consistent results; enhanced reporting by troubleshooting and utilizing root cause analysis to solve issues.Led commercialization and integration plans of new data tools throughout company with proven processes and education into business strengths and challenges; developed new reporting for sales and manufacturing data as well as Sales, Finance, Operations, and Supply Chain that saved hundreds of man hours/month by avoiding manual data extractions and disjointed reporting.

Des Plaines, Il

Managed and maintained robust suite of market intelligence tools that span 10 retail market POS data, social media, Google Analytics, and consumer research; validated new product launches with consumer demand via consumer research that leveraged conjoint modeling to drive case volume in current market environment.Utilized quantitative and qualitative research to understand consumer profiling and behavior trends via customer loyalty card data, online research that simulated the shelf with current typical products and options for new innovation, and in-person focus groups to interview consumers regarding specific products and their differentiation in the marketplace.

Devised new market research area that included employee development, data system development, establishing and streamlining analytical processes to apply data and its interpretation to all functions within the company and identify/develop new opportunities for growth; trained direct reports on the conceptual process of building an effective narrative to expand reach to entire company. Established first-ever bakery database in North America with IRI data that untangled complex non-standardization data into a consumer-concentric hierarchy; aligned Kroger data to parallel newly created IRI Bakery to compare Maple Leaf’s largest client to marketplace trends and action ways to promote growth.

Spearheaded large consumer intercept projects to collect, analyze, and formulate conclusions and plans for overcoming key business challenges; wrote white paper on best practices in Sustainability that was published by the International Dairy, Deli, Bakery Assoc. (IDDBA).Developed and streamlined trade interview processes whereby online surveys compiled quantitative data and in-depth interview focused on key qualitative areas; new data intercept method saved thousands of dollars in outsourcing fees.

Performed analysis of manufacturer cost of doing business through quarterly business reviews and rising retail costs; presented data detailing inefficient coupon practices and educated manufacturers on a proprietary benchmarking process would empower negotiations in recouping unauthorized deductions and fees in the retail environment.

Served as onside representative at Jewel/Osco (a subsidiary of Albertson’s) to organize and deliver high volume of ongoing and ad hoc reports for Category Managers, brokers, and store managers; assisted report recipients to understand how EMS reported related to their current state of business and would enable more efficient business operations and increased revenues.

Bachelor'S Of Business Administration, Marketing With A Concentration In Business Intelligence

Leadership Training

Effective Communication Skills

Spss Statistical Training

Oracle Database Training

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba, Marketing