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Sonia Roca Email & Phone Number

VP People at Playtomic
Location: Madrid, Community Of Madrid, Spain 8 work roles 5 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Role
VP People
Location
Madrid, Community Of Madrid, Spain
Company size

Who is Sonia Roca? Overview

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Quick answer

Sonia Roca is listed as VP People at Playtomic, a company with 258 employees, based in Madrid, Community Of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Sonia Roca.

Sonia Roca previously worked as Global People Director at Playtomic and Global People Manager at Playtomic. Sonia Roca holds Hr Data Analyst from Aihr | Academy To Innovate Hr.

Company email context

Email format at Playtomic

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Playtomic

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Profile bio

About Sonia Roca

I'm endlessly curious and passionate about People Ops. I love to chat about HR, the future of work, or technology, so feel free to reach out if you share these interests! 😃

Current workplace

Sonia Roca's current company

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Playtomic
Playtomic
VP People
Madrid, ES
Website
Employees
258
AeroLeads page
8 roles

Sonia Roca work experience

A career timeline built from the work history available for this profile.

Global People Director

Current

Spain

Apr 2022 - Present

Global People Manager

Spain

- Ensure HR plans align with our mission and business objectives- Craft talent acquisition strategies to build strong pipelines for future hiring needs- Report to C-Level / Senior Management by analysing data and using HR metrics - Formulate career development plans- Evaluate training and development programs- Develop HR policies for all branches.

Apr 2021 - Apr 2022

Senior Talent Acquisition Partner - People Ops

Spain

- Cultural change facilitator support business in the cultural transformation of the organisation through the design and implementation of new processes. - Definition, documentation and implementation of HR projects (employer branding, candidate experience,...) using best practices. - Technological recruitment strategy and execution (end-to-end recruitment.

Oct 2020 - Apr 2021

People Outcomes Manager

Madrid Y Alrededores, España

- Lead organizational change and innovation processes, identifying areas for improvement and possible automatable processes ensuring a high level of satisfaction.- Work directly with other business areas (Product, Marketing, Operations,...) on the definition, documentation and implementation of local and global projects.- Implement data collection.

Oct 2017 - Oct 2020

Digital Consultant & Recruiter

Madrid

-New Business and business development, including negotiation and agreements conclusion.-HR consulting services to traditional companies involved in digital transformations or native digital companies from different sectors (Retail, FMCG, Banking, Telecommunications, etc)-Head Hunting, for digital roles, executive and mid-management, in different.

Oct 2016 - Oct 2017

It Consultant Recruiter

Madrid

- Develop and update job descriptions and job specifications- Perform job and task analysis to document job requirements and objectives- Prepare recruitment materials and post jobs to appropriate job board/colleges etc- Screen candidates resume and job Applications- Conduct interviews using various reliable recruiting and selection tools/methods to filter.

May 2015 - Oct 2016

Recruiter & Talent Developer

Madrid

- Perform job and task analysis to document job requirements and objectives- Screen candidates resume and job applications- Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule- Application and interpretation of psycho-technical tests in the contracting process.

Dec 2014 - May 2015
Team & coworkers

Colleagues at Playtomic

Other employees you can reach at playtomic.io. View company contacts for 258 employees →

5 education records

Sonia Roca education

Hr Data Analyst

- Strategic Workforce Planning - Linking Human Resources to ROI - HR Data Analysis in Excel - Dashboarding in Excel - Connecting data in.

People & Culture Management, Human Resources Management And Services

- Recruiting - OKRs - Performance management and Feedback - Designing agile organisations with a focus on the employee - Leading change.

Ux Design

Lean UX, Agile, Scrum, GV Sprints, Design Thinking Sketch, Flinto, Invision, Wireframing, Prototyping. CSS, HTML

Master'S Degree, Human Resources Management And Services, Digital Hr

Digital Employer Branding, E-recruitment, RRSS, Big Data process, Innovation in HR, New professional profiles and digital training, Best.

FAQ

Frequently asked questions about Sonia Roca

Quick answers generated from the profile data available on this page.

What company does Sonia Roca work for?

Sonia Roca works for Playtomic.

What is Sonia Roca's role at Playtomic?

Sonia Roca is listed as VP People at Playtomic.

Where is Sonia Roca based?

Sonia Roca is based in Madrid, Community Of Madrid, Spain while working with Playtomic.

What companies has Sonia Roca worked for?

Sonia Roca has worked for Playtomic, Sportradar, Ironhack, The Valley Talent, and Nexus Executive Search.

Who are Sonia Roca's colleagues at Playtomic?

Sonia Roca's colleagues at Playtomic include Ahmed Mohamed Zaroug Eltayeb, Marie-Eléonore Artiñano, Alessandro Cretazzo, Cristina Riego Inclán, and Pablo Carro.

How can I contact Sonia Roca?

You can use AeroLeads to view verified contact signals for Sonia Roca at Playtomic, including work email, phone, and LinkedIn data when available.

What schools did Sonia Roca attend?

Sonia Roca holds Hr Data Analyst from Aihr | Academy To Innovate Hr.

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