Sophia Chen Email and Phone Number

－Built up textile product range of Sportswear (casual) Men and Women by implementing the product vision and business plan each season.－Worked closely with global team on product offer and market briefing in terms of local trends, product needs and special product development to optimize the product range for China.－Defined product mix, assortment plan and pricing strategy for China.－Attended buying trips in Paris and responsible for product selection and buying for 74 retail stores.－Worked closely with planning team to complete OTB planning.－Set up proper launch plan and product flow to meet up with the needs from both retail and franchisees.－Monitored sales for retail channel weekly and communicate with other functional department for action plans.－Worked closely with supply chain to ensure on time delivery and GB status follow-up.－Conducted regular market visit to understand the market trend and competitors, in terms of product offer, pricing, etc.

－Defined assortment plan and product mix for all the product line (RTW, FTW, ACC, LG).－Responsible for product selection, OTB planning and buying for 26 retail stores of Armani Collezioni and 7 retail stores of Emporio Armani.－Developed and implemented merchandise pricing strategy, launch plan, markdown and promotional plan.－Analyzed sales figures and trends to anticipate future product needs.－Attended seasonal buying trips in Hong Kong and Milan.－Conducted seasonal product training for all shop staff before each seasonal launch.－Communicated with shop closely for sales performance and product feedback.－Conducted regular market visit to understand the market trend and competitors, in terms of product offer, pricing, etc.

－Executed creative and artistic concepts for in-store displays and ensured optimum presentation on sales floor.－Drove sales by moving and positioning on-floor merchandise to look visually appealing.－Worked with the owner to buy and price merchandise by understanding current fashion trends, target customer preferences, and geographic.－Provided a high standard of customer service to ensure a great shopping experience to every customer.

－Cooperated with managers to re-merchandise back-stock area and maintained organization of stock room and reserves, increasing operational efficiency..－Assisted with customer service and maintaining store environment pleasing.－Packaged shipment properly to customers and store transfer.

－Created in-store displays for jewelry, leather goods, and RTW followed by the highest standards of visual merchandising.－Maintained an organized, visually appealing and welcoming store environment.

－Developed and implemented effective marketing packages and sales events for the largest department store in Taiwan.－Responsible for proper merchandise that appeared on direct mail appealed mostly to the target customers to increase sales turnover.－Monitored sales performance data and prepared sales analysis reports on a weekly basis.－Directed the in-house designer to produce direct mail, advertising, and promotions.－Cultivated and maintained strong relationships among 3rd party companies and cross functional team such as sales, customer service, and financial.