Sophia Chen Email and Phone Number

• Managed Microsoft Surface demand forecast for APAC Consumer and Commercial segments. Responsible for the planning of over 600 SKUs with average ISP (in-store percentage) >98%.• Directed monthly Sales and Operations Planning (S&OP) reviews to drive cross-functional planning alignment and mitigation plans in achieving quarterly financial target; delivered +18% YoY for FY23 H1.• Performed product lifecycle management to influence launch assortment, promotion guidance and transition strategy for optimal inventory positioning; reduced excess to target 6 weeks of supply by FY23 Q1.• Optimised demand planning process to generate accurate build signal. Redesigned commercial business pipeline planning methodology to improve +75% forecast reliability.

• Conducted sell-in/sell-through planning for APAC all routes to market. Performed daily risk assessment to drive attainment recovery and constraint allocation especially during Covid-19 China lockdown.• Led NPI (new product introduction) projects to ensure accurate supply positioning and launch execution; successfully delivered 1st Apple M1 Mac mini and iMac 24’’.• Managed product EOL (end of life) to ensure minimum Apple liability; drove aggressively on lean practice via daily material review and rework cost analysis to attain target 0.5 weeks of supply at transition. • Experienced in forecast model development and system deployment; designated UAT (user acceptance testing) member to roll out global demand planning tool in APAC.

• Performed on-site supplier management to review daily factory operations for NPI ramps, including areas of capacity and material planning, line readiness and shipment fulfilment.• Coordinated with engineering teams on quality and yield improvement to drive supply recovery; closed 3.8m supply gap 2 weeks ahead of shipment schedule to minimise downstream production impact. • Presented daily ramp-up status to worldwide leadership teams on build schedule and production blockers with plan to achieve path to closure.• Experienced in FATP (final assembly test pack) site management; fulfilled EOL final packout with 100% rework turnout.• iPhone Enclosure GSM for display NPI module ramp, May 2018 – Dec 2018• iPad Commodity OPM for sustaining project at FATP, Jan 2018 - Apr 2018• iPhone Commodity GSM for camera NPI module ramp, Apr 2017 - December 2018

• Responsible for the supply chain management of over 20 SKUs, including daily replenishment and 3rd party logistics coordination to ensure flawless execution on warehouse PPS (pick-pack-ship) process.

• Conducted tax consultation on international accounts to deliver tax filing strategies.