Scollay Petry Email & Phone Number

San Diego, California, Us

Helping Enterprise clients maximize the lifetime value of their customers.My amazing portfolio of Enterprise clients has included: Telefónica-O2, Vodafone, William Hill (UK), Kindred, SkyBet, Eli Lilly, Mutual of Omaha, Travelers, Liberty Mutual, Lincoln Financial, Santander Bank, M&T Bank, US Bank, Plymouth Rock, Mass Mutual, Priceline, United Airlines, Keurig/Dr. Pepper, Bath & Body Works, Urban Outfitters, Campbells, and more.Created "Instalytics", a customer reporting skunkworks project that I developed to help me understand my clients' engagement -- the Who, What, When, How, and How Much. I was able to create and share reports with CSMs, Strategists, Account Managers, and Account Executives, and the core pieces are now being reproduced and distributed Globally in SalesForce.

Side hustle: quantitative, algo-driven stock portfolio that combines a love of big data, programming, and stock trading.Medium.com publishing: after a journey of false starts in developing trading and finance models, I've written a series of articles to assist other wanna-be Python quant developers, "Caffeinated Pandas: accelerate your modeling, reporting, and development".Articles: https://scollay.medium.com/caffeinated-pandas-accelerate-your-modeling-reporting-and-development-e9d41476de3bGithub: https://github.com/scollay/caffeinated-pandasYouTube channel coming soon: automated stock market reports daily, weekly, monthly. 100% automated using various AI APIs (LLM narration, text to speech, etc.)

Atlanta, Georgia, Us

I worked with the company's largest enterprise prospects and clients to identify, develop, and realize business value from their data and mobile apps. I developed and delivered day-long Value Discovery and Technical Integration Workshops with C-levels and stakeholder teams to understand executive priorities, strategic goals and objectives, challenges, KPIs, data infrastructure, and integration opportunities. I delivered comprehensive plans to drive measurable value. Example results: – realized incremental sales of 1.5% ($480,000) for a telco app in a 5-week pilot – increased a video streaming app's activation login rate by 13%, daily active users by 22%, and subscription rates by 5% within 90 days of launch – strengthened a bank's 2+ weekly engagement rate by 10% – boosted an entertainment brand’s App Store rating from 2.6 to 4.1 – won $2 million telco contract by producing custom data views to prove valueAs a Global resource, I’ve had engagements in 12 countries on 6 continents. (see "About")

I led the product development of a next-generation mapping platform to create, publish, and distribute personalized maps.Check out the Wayback Machine (love this!): The team: https://web.archive.org/web/20160713021645/https://mapjam.com/aboutThe fun stuff: https://web.archive.org/web/20160611025947/https://mapjam.com/supportHome: https://web.archive.org/web/20170102021429/http://mapjam.com/A 500 Startups Company! #500Strong with 500% growth in our last month of the program!MapJam.com was a next-generation mapping platform that helped people, events, and businesses create, publish, and distribute more personalized and relevant maps. MapJam.com went beyond addresses to help customers and clients save time by helping them find the free visitor parking lot, the right mall entrance, a coffee shop for a meeting, a stall at a busy market, or even the right street where several of the same name exist in cities and suburbs (e.g., Boston.)

Brisbane City, Queensland, Au

I led marketing workshops, success, and professional services for key gaming clients, including Betfred, Camelot/UK Lottery, Tatts/Australian Lottery, SportsBet, Betfair, myVEGAS, and DoubleDown as well as clients across hospitality, media, casual games, and retail such as Halfbrick Studios (Fruit Ninja, Jetpack Joyride), SEGA, InterContinental Hotel Group (IHG), Kabam, DoubleDown, Showtime, and Coles. I worked with clients across the US, UK, and Australia.As employee #3, I provided significant Product direction into the development of a SaaS mobile marketing platform that enables marketers and app developers to better analyze and improve the engagement, sales, and retention of their apps.I launched the US office, recruited a sales team, and established Marketing/PR.

Pasadena, Ca, Us

Reported to Bill Gross, CEO of Idealab. Developed a strategic plan and data architecture to monetize UberMedia/UberSocial, a leading mobile social network with over 7 Million members. Developed the Minimum Viable Product plan to test and measure market demand and assumptions.

Initiated and directed startup of a social networking online site to explore the “Social Travel and Interest Graphs” of high-value, high-impact niche audiencesAs the company’s hands-on technical lead, developed much of the consumer-facing Web site, map and keyword search tools, and internal Management Information SystemHands-on experience with latest Internet tools including Linux (Ubuntu), PHP, Javascript, JQuery, SQLite, CSS, Google Maps, Google Custom Search, and SEO using an on-demand, scalable, distributed slice computing infrastructure (Rackspace)

New York, Ny, Us

Initiated and directed startup of a community-driven rewards online site. In first year recruited staff of 40 employees and achieved revenue of US$1,000,000 by Year 2. Exit to Rainmaker Interactive and tech stack sold to AOL.

New York, Ny, Us

I developed the company's first marketing database to support the company's first direct marketing efforts (all of those disks!) I was the first to mine user click data and merge it with household demographics to produce the first online interactive reporting (PRE-WEB!) which was used on a daily basis by hundreds of staff and global media partners.I was promoted out of the development group to launch and manage the company's first formal Market Research department. Interfaced with a new Advertising sales group, my team created the first media kits, rate cards and ad server prototype for the company (later I managed V3 of the ad server to serve 1Billion+ impressions/day.)I worked with the Greenhouse group to develop new online properties and spent 6 months in Los Angeles launching the company's Hollywood Entertainment web site.

Mclean, Va, Us

Database developer, data analyst and project manager for clients such as the US Treasury Department, IRS, and US State Department. In each of my annual reviews I ranked in the top 2%.

With very large datasets (telephone calls) performed finance, accounting, tariff and engineering studies for global clients such as Ford Motor Company, Philips Electronics, Exxon Mobil and Wall Street brokerage firms.