Executive Director, Internet of ThingsThe Internet of Things represents the primary marketing platform for a significant portion of Freecale’s revenue. I was responsible for defining all internal and external marketing programs to establish Freescale as one of the leading companies in IoT. I was the primary external spokesman for Freescale on IoT, responsible for keynote addresses, social media, industry panels, press, media and all other areas of thought leadership. I also managed the Freescale Connect program, which is ~400 companies that we engage to enable our devices through complimentary products, services, boards, systems and software. Our charter was to define and execute an ecosystem program that is recognized globally as superior to our competition and provides growth opportunities for both Freescale and our partners.

As senior marketing executive for the America’s, I was responsible for development and execution of the integrated marketing plan for the region. This includes industry events, training, speaking engagements and product-focused marketing and technical programs. I was also responsible for the strategy and execution of our NASCAR sponsorship with a multi-phase marketing program to ensure a positive ROI of this investment.

Automotive is the single largest business segment at Freescale (~$1.5B), and I was responsible for aligning product and business strategy across the microcontroller, sensor and analog product groups. My role was also to be the external voice for the automotive business, speaking at numerous industry and university events. In addition to the strategic marketing staff, I managed the systems engineering team who developed cross-business applications and reference designs for both technology demonstrations and targeted customer applications.

Sales and marketing executive for a startup company targeting the semiconductor and automotive segments. Responsible for executing the growth phase of the company, taking the core technology and initial customer engagements and developing them into a profitable and sustainable business. I was also responsible for increasing the visibility of the company in the industry and investment communities.

Managed and directed SMSC’s Connectivity Products division, achieving a 60% compound annual revenue growth rate over a 3 year period, moving from a startup environment to profitability and a broad product portfolio. Improved gross margins, and controlled an annual R&D and marketing budget of $12M, revenue of $100M and engineering and marketing staff of 50. Negotiated several contracts with large OEMs for custom products as well as partnerships with other companies in our supply chain. Products include USB Flash Media readers, USB hubs and other storage related mixed-signal products.I executed many large-scale product launches, including worldwide press tours, which resulted in significant editorial and article coverage for the company. I implemented new marketing processes, focusing the organization on how our products fulfill the end-consumer’s requirements, and reorganized from a device-centric to market-centric team.