Sarah Butterfass

Sarah Butterfass Email and Phone Number

Builder of amazing teams who create experiences that customers love | Chief Product Officer @ FanDuel | Board Director @ Netgear @ FanDuel
300 Park Avenue South New York, NY 10010 United States
Sarah Butterfass's Location
Atlanta, Georgia, United States, United States
Sarah Butterfass's Contact Details

Sarah Butterfass personal email

About Sarah Butterfass

Dynamic, innovative and results-driven leader with public board experience and a career of digital consumer successes. Proven driver of exceptional results as seen by market share expansion and product driven revenue growth. C-Suite leader in Product, Marketing and Operations across eCommerce, digital marketplaces, travel, gaming, and Fintech. Builder of high performing teams who delight consumers.

Sarah Butterfass's Current Company Details
FanDuel

Fanduel

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Builder of amazing teams who create experiences that customers love | Chief Product Officer @ FanDuel | Board Director @ Netgear
300 Park Avenue South New York, NY 10010 United States
Website:
fanduel.com
Employees:
201
Sarah Butterfass Work Experience Details
  • Fanduel
    Chief Product Officer
    Fanduel 2020 - Present
    New York, Ny, Us
  • Netgear
    Board Member
    Netgear 2020 - Present
    San Jose, California, Us
    Chair, Software & Subscription CommitteeMember, Nominating & Governance CommitteeMember, Compensation Committee
  • Onboard Inc.
    Board Advisor
    Onboard Inc. 2023 - Present
    Atlanta, Georgia, Us
  • Groupon
    Chief Product Officer
    Groupon 2018 - 2020
    Chicago, Il, Us
  • E*Trade
    Senior Vice President & Head Of Customer Experience
    E*Trade 2017 - 2018
    Us
    Head of Product for all of E*TRADE - etrade.com, mobile, advanced trading platforms - and all product verticals - Trading, Investing, Stock Plan Participants
  • E*Trade
    Senior Vice President, Trader Group
    E*Trade 2016 - 2017
    Us
    Head of Trading experience for all traders across E*TRADE - etrade.com, mobile, advanced trading platforms.
  • E*Trade
    Chief Marketing Officer - Options House
    E*Trade 2016 - 2016
    Us
    Head of Marketing and Product Management at OptionsHouse, which was acquired by E*TRADE in September 2016.
  • Orbitz Worldwide
    Vice President, Customer Loyalty
    Orbitz Worldwide 2014 - 2016
    Led customer loyalty programs for Orbitz Worldwide, with primary focus on customer acquisition and retention for Orbitz Rewards. Beyond the base Orbitz Rewards program, launched the Orbitz Rewards Visa and Orbitz Rewards Dining. Also focused globally on launching programs for our European brands – Bonus+ (Ebookers brand) and Mr. Jet Rewards (Mr. Jet brand) - as well as the CheapTickets.com program, CheapCash.
  • Orbitz Worldwide
    Senior Director, Product
    Orbitz Worldwide 2013 - 2014
    Led product management teams responsible for developing product strategy for our Product Verticals (Flights, Packages, Cars, Insurance, Attractions & Services, Rail) as well as our strategic Orbitz Rewards loyalty program.
  • Orbitz Worldwide
    Director, Product Strategy
    Orbitz Worldwide 2011 - 2013
    Product Strategy for Flights, Hotels, Dynamic Packaging, Customer Service, Car Rentals, Insurance and Attractions & Services.
  • Haley Consulting Group Llc
    Haley Consulting Group Llc 2009 - 2011
    Chicago, Il, Us
  • Rand Mcnally
    Marketing Director, Digital Division
    Rand Mcnally 2008 - 2009
    Chicago, Illinois, Us
    Product Marketing for all digital products and corporate-wide PR & advertising agency selection, contract negotiation and management• Re-launched online Maps & Directions product, including first Rand McNally public beta• Formulated and led comprehensive site overhaul project to reposition Rand McNally within the online space. Developed business case, aligned senior management to proposal and implemented action plan. • Initiated SEO for Explore America section of site, resulting in increased unique visitors (+29.0%), site visits (+18.23%) and page views (+17.6%), following 6 months of decline• Delivered a 175% increase in 2008 advertising revenue by optimizing existing pages for advertising and launching new, lucrative sponsorships of Maps & Directions
  • Rand Mcnally
    Marketing Manager, New Products & Strategy
    Rand Mcnally 2006 - 2008
    Chicago, Illinois, Us
    New technology products and services• Successfully launched 1st generation personal navigation device, the “GPS Navigator”. Achieved internal sales goals despite small launch budget, limited distribution and new low-price competition• Developed expanded 2nd generation product lineup and positioning based on current business environment, corporate strategy and competitive landscape to offer differentiated, competitive product prior to change in strategic corporate direction, resulting in product line cancellation• Managed three product wireless application portfolio
  • Navteq
    Customer Marketing Manager
    Navteq 2004 - 2006
  • Accenture
    Consultant
    Accenture 1999 - 2002
    Dublin 2, Ie
    Telecom and Retail Industry Consulting• Implemented new consumer marketing and merchandising processes at national department store chain, resulting in a 10% improvement in gross margin. Analyzed current product sales trends, marketing strategies and pricing strategies to develop new processes• Managed an eight person client team to implement recommendations within the national accounts sales channel at a national telecommunications company, resulting in a 25% decrease in cycle time between order placement and service turn-up. Selected by client vice president for project extension

Sarah Butterfass Skills

Product Management Strategy Product Marketing E Commerce Online Marketing Marketing Strategy Business Strategy Digital Marketing Cross Functional Team Leadership Management Sem Strategic Partnerships B2b Marketing Seo Leadership Online Advertising Analytics Marketing Advertising Consulting Competitive Analysis Loyalty Programs Mobile Devices Loyalty Marketing Customer Loyalty Search Engine Optimization Search Engine Marketing Telecommunications Go To Market Strategy Entrepreneurship Product Development Customer Loyalty Management Consumer Electronics

Sarah Butterfass Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Strategy
  • Northwestern University
    Northwestern University
    Speech Pathology

Frequently Asked Questions about Sarah Butterfass

What company does Sarah Butterfass work for?

Sarah Butterfass works for Fanduel

What is Sarah Butterfass's role at the current company?

Sarah Butterfass's current role is Builder of amazing teams who create experiences that customers love | Chief Product Officer @ FanDuel | Board Director @ Netgear.

What is Sarah Butterfass's email address?

Sarah Butterfass's email address is ss****@****ail.com

What schools did Sarah Butterfass attend?

Sarah Butterfass attended Northwestern University - Kellogg School Of Management, Northwestern University.

What skills is Sarah Butterfass known for?

Sarah Butterfass has skills like Product Management, Strategy, Product Marketing, E Commerce, Online Marketing, Marketing Strategy, Business Strategy, Digital Marketing, Cross Functional Team Leadership, Management, Sem, Strategic Partnerships.

Who are Sarah Butterfass's colleagues?

Sarah Butterfass's colleagues are Ben Roberts, Kristie Castillo, Jeremy Philipson, Dean Roventini, Bianca D., Nicholas Garbuio, Paul Wilson.

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