Simon Smith Email & Phone Number

Burwood East, Victoria, Australia

• Worked with multiple internal stakeholders to execute multi-channel supporter transition campaign – moving over 90,000 supporters away from their existing sponsored child.
• Assisted in development of FY17 marketing strategy, budget and plan for growth and retention activities.
• Assisted with the development of new community sponsorship product offering and supporter journey.

Burwood East, Victoria, Australia

• Planned and executed growth and retention campaigns to achieve financial and non-financial targets.
• Applied market segmentation selection tactics to optimise campaign results.
• Managed multiple internal and external stakeholders to ensure timely delivery of campaigns.

Burwood East, Victoria, Australia

• Assisted in the planning and development of retention campaigns for flagship products.
• Worked with multiple stakeholders to achieve campaign objectives and targets.
• Managed and optimised budgets to steadily increase campaign ROI.
• Analysed previous campaign activity to gain insights to improve future campaign performance and identify test and learn opportunities.

Vermont, Victoria, Australia

• Managed the transition of DA to CoInfo – branding, customer communications, updated sales and marketing material, website refresh, social media, etc.
• Developed and managed a marketing plan to support the product and sales teams in achieving budgeted sales targets and profit margins.
• Worked with commercial data providers, publishers and IT team to continuously improve the quality of the 8 million items on the CoInfo product database.
• Liaised with international publishers to promote their products to local customers through CoInfo marketing channels.

Mitcham, Victoria, Australia

• Led a team of 3 people focused on the marketing activities of DA and Central Book Services (the trade division of DA).
• Managed direct marketing campaigns, conference activities, trade / academic website development, social media implementation and data / gap analysis.
• Worked with the product and sales teams to produce and manage CEIRC offers (bespoke publisher offers to the Council of Australian University Librarians).
• Coordinated the requirements of publishers to attend ANZ library and subject conferences.

Mitcham, Victoria, Australia

• Created and implemented a new process for the New Title Alert to increase the number of titles promoted each month and ensure coverage of all core publishers.
• Designed, mapped and implemented new subject coding process for New Title Alert. Replaced DA subject codes with Dewey and Library of Congress Classifications for each product.
• Created and executed all in-house / publisher direct and digital marketing campaigns.
• Coordinated all DA conference activity, including publisher representation, stand design, furniture and promotional materials.

Mitcham, Victoria, Australia

• Designed and coordinated the launch of an OverDrive white label eBook store Read Without Paper.
• Created the design and pagination of the first book in Australia to be printed and bound on the Espresso Book Machine.
• Designed the logo, packaging, manual and website for one of Australia’s first eBook readers the ECO Reader.
• Researched and developed a database of ANZ academics to increase New Title Alert usage.

Certificate, Direct Marketing

Bachelor'S Degree, Transport And Distribution, Upper Second (2:1)

Higher National Diploma, Business And Finance, 2 Distinctions And 3 Merits