Susan Savage Email & Phone Number

Greater Seattle Area

Manage partner engagement for the ISV Success and Channel partner programs on the Marketplace team within the Microsoft GDC organization. Support Microsoft partner new solution launches worldwide in the Microsoft Azure Marketplace, through the development and execution of co-marketing programs and campaigns.

Redmond, WA

Develop and manage comprehensive digital marketing programs for major cloud technology companies. Client liaison for strategic planning and execution of a broad variety of projects. Create and implement content marketing programs that drive qualified leads and sales opportunities for client and partners by developing the lead generation, inbound marketing.

Redmond, WA

Microsoft Office, Brand & Integrated Marketing. Project management and ROB supporting strategic program & process initiatives for the Office Campaign and Marketing Automation team.

Bellevue, WA

Project and vendor management for the implementation of a Customer Engagement Analytics platform to existing Customer Service systems with KPI metrics primarily used for rep coaching.

Redmond, WA

Management and planning of communications for a number of programs within the Microsoft Sales Experience system for the IT Readiness and Marcom team.

Bellevue, WA

Project manager on the U.S. subsidiary Content Marketing team delivering numerous Microsoft Government Cloud digital campaigns through marketing automation systems to drive audience engagement, generate new leads and nurture through the sales cycle.

Bellevue, WA

Responsible for developing marketing strategies, implementing marketing and readiness programs and providing marketing communication support for internal IT services and programs.

Bellevue, WA

• Compete team Marketing and Sales Readiness - providing management for team, projects and business ROB.
• Strategy and planning across multiple groups and vendors for a Google compete readiness video for the US and worldwide field SMB segment teams.
• Developed the Google competitive cloud services value prop and translated into field sales readiness, communications and presentations.

Seattle WA

• Responsible for driving strategic value proposition development to support landing internal and external facing content.
• Led several groups of senior-level SMEs to create cloud-based solution go-to-market value propositions.
• Led development of campaign and marketing/sales messages and content to support landing pages, datasheets, product brochures and customer facing PowerPoint sales decks.

Greater Seattle Area

• Management for creation and integration of content across all Microsoft business groups for the Executive Briefing Center - Speaker & Content Program in support of visiting executive customer briefings.
• Identified and collaborated with internal stakeholders to influence consistent content and messaging.
• Led recruiting and on-boarding of topic area specific speakers. Managed 2 project managers.

Bellevue, WA

• Program Management Office (US-CMO). Project management for the highly visible and strategic Microsoft "Season of Launch" project.
• PM responsibility shared with Sr. Marketing Mgr. for the overall project, managing the communications and readiness integration of the launch of 13 Microsoft products planned for the first half of FY13 across six.
• Responsible for planning and execution for the Partner, Field, and Pricing & Licensing sub-committee work streams.

• Developed a social media marketing strategy and implementation plans for a residential Seattle architecture firm. Provided a plan for an integrated online media strategy to maximize the use of social engagement.
• Realized a 70% YOY increase in lead gen in Q1 ’12.

Led marketing for the company’s integrated solutions for vertical markets and targeted industry segments such as mobility, retail, automotive, consumer electronics and health/medical; as well as targeted customer groups.Created the vertical market solution positioning and messaging; developed all marketing plans to support the industry opportunities.

• Provided project management leadership for a large cross-functional team; and marketing strategy guidance to successfully land a pricing and licensing re-launch for Microsoft Dynamics ERP with field and partners.
• Led a group of Sr. Product Managers to develop a consistent value prop across 4 separate Dynamics ERP products as a sub-project to the re-launch.
• Developed a repeatable framework for future pricing and licensing launches in Dynamics ERP.

Developed marketing strategy, positioning, campaigns and communication for the enterprise segment and public sector to improve perceptions of Microsoft's commitment to interoperability and openness. Drove internal activation and sales force and field marketing enablement.

Customer Care enterprise solutions. Product marketing role engaged in the overall business strategy for the Microsoft “Customer Care Framework” (CCF), an enterprise product for contact centers, providing technology to integrate applications and enable ‘customer experience’ as a central pillar of an organization’s strategy to acquire and retain customers..

• Product management of the voice enhanced services category for the company's 19 state area and then 1.5M subscribers. Directed a Product team of 3 direct reports managing a product line that delivered $53M revenue in.
• Increased enhanced services product line revenue by 550% in 4 years in FY 2005
• Defined market opportunity and product strategy for the Prepaid product category and 5 core voice enhanced services and developed metrics and delivered on forecast for customer acquisition, revenue and profit margin
• Developed and launched a sub-branded prepaid wireless product (“BreakOut!”) in a record 4 months
• Led v-team development team across IT, Engineering, Marketing, Customer Care, and Sales