Leading design and art direction on the Performance Marketing team.

Art direction, designing, concepting, collaborating with product design and content teams, implementation of brand guidelines across org and outside vendors, strategic thinking, presentations, on-site shoot experience, and providing direction to junior designers. Projects include: all paid social channels, email, direct mail, B2C + B2B, pitch decks, product updates, content/curriculum design, landing page, content shoot, display ads, template creation

Created a multitude of print + digital assets that include: paid social, direct mailers, evites, specialty emails, window graphics, in-store signage/videos, packaging, lookbooks, seasonal brand merchandising & product guide books, storyboards, videos, organic social assets, art directing in-house product shoots, and product styling.

Built creative assets for Guo Pei's digital and social channels that spoke to the brand's haute couture aesthetic and conceptual foundation.Additionally worked with multiple freelance clients to guide rebranding processes, create one-off deliverables, build brand guidelines, design in-store signage, create app graphics, design menu layouts, and develop company identity collateral.

Guided clients, conceptualized their needs, managed rebranding guidelines, delivered various brand assets, and created designs for deliverables across multiple print/digital platforms.