Results-driven General Sales Manager with a proven track record in the TV, CTV and Digital industry. I have successfully led high-performing sales teams and implemented strategic initiatives to drive revenue growth.● Managed Local Sales Manager/Digital Sales Manager and National Sales Manager, relationship with national rep as well as all accounts and revenue● Responsible for oversight of inventory and rate structure ● Developed and executed strategic initiatives to drive revenue growth. Increased digital revenue annually by 50% or more while GSM● Achieved total market budget in first 6 months in 2023 ranking number one digital revenue generating market for the company● Consistently provided accurate revenue and expense forecast monthly, quarterly and annually ● Collaborated across departments to develop client growth strategies, conduct business reviews, and create upsell strategies ● Implemented business review best practices resulting in an increase of client retention ● Managed key account book of business

● Recruited, trained, and developed a sales team and support team of 9 members to prospect, develop and manage client partnerships utilizing multi-platform linear and digital strategies ● Launched digital products as a sales vertical, increased revenue from zero to multi-million dollar list. Products include web design, SEM, CTV, Video, Display, YouTube, Amazon● Consistently achieved core and new business revenue goals.● Motivated team’s engagement and adaption of CRM tool- ZENDESK, for prospecting, forecasting and account management ● Managed core account list with annual revenue per account from $10k-$500k

● Mentored and coached a high performing local sale team of 5 sellers. ● Launched and effectively managed team adaption of CRM tool- Salesforce, used for account management and forecasting ● Developed and maintained relationships with station clients and prospects● Collaborated on projects with the research, marketing, production, and digital teams

● Account Management- stewarded book of business, negotiated for share growth, and built client relationships with key media buying agencies● Generated new revenue opportunities within the Atlanta territory with local, regional, and national businesses and agency partners, by strategically positioning our unique product value

Responsible for negotiations with agency partners on behalf of television station clients. Strived to be consistently ahead of media plans with education on market conditions, demand on inventory and packages beyond spots to buyers, planners and agency account executives.