Stacy Williams Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

STRATEGY: I have professional experience with marketing and social media strategy, business and marketing proposals, as well as media and ad buying. I have an educational background in business marketing, and a BA in merchandising and design.GRAPHIC DESIGN: As a creative professional, I also have years of experience in graphic design work, as well as logo design (including animation), out of home advertising (think billboards and vehicle wraps) and even video ad planning and directing. I love to develop printable materials such as brochures, business cards, product packaging etc. and helping personal brands and small businesses developed their branding guidelines, voice and vision.SOCIAL MEDIA: I have extensive experience with managing social media platforms for businesses and personal brands. I offer analysis and consultation of current social media channels, followed by suggested brand direction, content creation, posting schedule and calendar execution and even community engagement management.PRODUCT PHOTOGRAPHY: I shoot with a professional Canon DSLR, lenses and equipment. I have various surface options and props to fit your branding if you like lifestyle type product photos. If you'd prefer just an all white or colored background for web, I am an expert at Photoshop and can produce a clean product hero shot.COPYWRITING: My copywriting skills include creative and blog writing, resumes and cover letters, and press releases for various clients. I also have experience with dot com and internet descriptions as well as SEO optimization for both retail companies and import/distribution companies. So whether you need a marketing strategy, branding guidelines, a new logo or updated copy for your website, I would love the opportunity to create quality content curated to your brand or business!

Greater Chicago Area

- Created in store print materials & collateral for retail partners (Costco, Mariano’s & Jewel).- Managed relationships with key partners such as the Chicago Cubs.- Designed, managed & launched out-of-home ad campaigns.- Oversaw a team of three to ensure daily tasks & long-term projects were executed efficiently.- Developed new brand guidelines for social media channels to better fit the audience & brand image.- Grew Facebook following from 2,000 to 13,000 in 9 months.- Grew Instagram following from 300 to 1,000 in 9 months.- Developed monthly social media content calendar based on market trends, holidays, business goals & product launches.- Created, monitored & updated social media paid ad campaigns to ensure effectiveness within a weekly/monthly budget.- Art director for content & photography to follow branding guidelines.

Northbrook, Illinois

- Associate buyer for durables and Canadian segments within the fishing category.- Strategic assortment planning for $6M US category & $3M CA division.- Categories grossed $15M in sales in 2015.- Negotiated pricing, promos, terms & program contracts annually while maintaining positive vendor relationships.- Worked in conjunction with key account teams (ie Walmart, Cabela's Canadian Tire).- Assisted in the development & implementation of new inventory management system.- Responsible for internal systems training of new employees as well as external systems training for vendors.

Greater Chicago Area

Key Responsiblities:- Developed and executed monthly business plans to exceed volume goals and increase productivity.- Grew business within the department over year prior at the number one volume Nordstrom in the company.- Depended upon to create compelling visual displays that were compliant with both company and vendor requirements.- Collaborated with regionals and buyers to ensure most profitable assortment of basics and fast-fashion items.- Hired, taught and developed a team of 15 successful salespeople, while exceeding personal sales goals.- Planned and communicated events and advertisements to reach customers by way of social media.- Led Nordstrom BP Fashion Board meetings, educating members on current trends and new products and gathering feedback and analytics for the company.Accomplishments:* Nominated for and successfully completed the Future Nordstrom Leaders management program.* Regularly noticed for being top account opener in the department.* Consistently exceeded personal "sell more, make more" sales goals.

Orlando, Florida Area

- Consistently in the top sales tier in the company.- Top account opener in the entire store. - Created and maintained a growing client base.

Orlando, Florida Area

Key Responsibilities:- Organized all textiles and swatches, creating cohesive mood boards structured by designer, style or relevant promotion.- Requested and prepped samples for analyzation before purchase.- Assisted with photo shoots both studio and location by managing samples and occasional styling.- Supported buying department with new store opening layout and merchandising that aligned with the company’s brand imaging.- Contacted and on-boarded new vendors, creating their profiles within the company.- Tracked all marketing ads and occasionally assisted with both print and web ads utilizing my creativity and basic Adobe Suite skills.- Basic photography of flat lays and image retouching for e-commerce.

Bfa, Fashion Design And Merchandising

Marketing/Marketing Management, General