Stavo Marrero Email & Phone Number

Orlando, Florida, United States

Orlando, Florida, United States

Orlando, Florida, United States

Orlando, Florida Area

• Maintained ongoing communication with high-level clients to manage expectations and provide guidance through the creation of large platform, interactive digital out-of-home and retail programs. Clients include InStyle.
• Project-managed hundreds of interactive campaigns. Actively coordinated and worked closely across departments ensuring deadlines and deliverables were met throughout planning, production and launch of nationwide.
• Played a leading role in cultivating and growing prospective client relationships landing long-term account. Pitched presentations and negotiated to secure agency more than $125k in contracts.

• Grew agency’s Twitter and Facebook following more than 150% and 200% respectively by leading a team in developing and executing engaging social media strategy across platforms.
• Led an agency team in first retail tradeshow exhibition at GlobalShop 2015 exposing agency to more than 14,000+ industry professionals. Developed booth design and technology integration including custom interactive.
• Served as interim department head for six-month period during department VP’s maternity leave.

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• Overtook day-to-day client communications on medium-level accounts providing guidance throughout creative process.
• Developed campaign-management tools (e.g., creative briefs, proposals, templates, project-tracking forms) to improve communication and client satisfaction throughout creative process.

• Assisted account lead throughout creative process by attending and documenting internal and external client-related meetings and conference calls.
• Prepared client service-related documentation including meeting agendas, metrics reports, proposals and other client communications and correspondence.
• Fielded and processing client campaign scopes and requests to internal creative team as needed.

• Created social media calendars for agency’s restaurant clients that were distributed to all restaurant locations for execution across social media platforms.
• Developed comprehensive review of leading agency client advertising campaign highlighting executions across online, out-of-home, print, radio and television for client presentation.
• Crafted and deployed blog content focusing on industry trends and key-client case studies.

• Spearheaded the creation of the agency’s first newsletter—sixpointfive—solely focused on the multicultural advertising segment. Newsletter was distributed to all agency staff and key clients.
• Initiated a new portfolio timeline program for ongoing and upcoming projects that streamlined the production process across departments.
• Managed several projects for Herradura Tequila’s new package launch including national and international print, out-of-home, point-of-sale and television messaging.

• Generated significant online and print media coverage for the organization by establishing new media contacts, and producing and disseminating press materials.
• Developed and coordinated new marketing initiatives for an upcoming Science Center exhibit that reinforced the organization’s brand image and core community values.
• Aided in planning and executing special events and community relations programs that increased guest attendance.
• Increased guest and member feedback at special events by 100%.

• Overtook day-to-day management of media plans including buy recommendations, execution details, budgeting/accounting.
• Maintained existing relationships with media representatives and established new relationships with several national publications and publication houses.