Stefanie Smith Email & Phone Number

United States

Spokane, Washington Area

Managed all brands, distribution channels, and deployment of sales for the organization. Responsible for developing the strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization. Responsible for strategic Marketing plan and execution. Collaboration with Leadership Team and Sales and event strategy and execution. Analyze event operations including tracking budget, establishing success metrics and prepare and implement recommendations for improving operational efficiencies within the events.

San Francisco Bay Area

Senior Field/Events Marketing Manager (Jan 1. 2007 -Feb 28th, 2018)• Develop, project manage, identify and execute marketing strategy and programs to meet revenue goals.• End-to-end execution of regional events, tradeshows, user groups, Genesys Days, and roadshows and other large executive level events.• Manage, negotiate and contract all events venues and project manage the events while staying well within budgets.• Project manage company participation, support, and content in vertical workshops and seminars.• Work daily with field sales to develop programs to penetrate new logos while also cross sell and upselling to existing customers to generate new opportunities.• Communicate clearly and effectively to sales program events, lead follow up and pass off to sales.• Work closely with lead development representatives on lead follow-up, “hot leads” and smooth pass off to sales.• Creativity is my strong suite- constantly reinventing innovative programs to impact sales.• Manage marketing budget efficiently – always stay within budget.• Work closely with partners to expand customer footprint at events.• Develop interactive workshops around AI, Chatbots and Cloud based solutions.

Home Office

Created first Sales Development Group at Genesys – managed a team of 7 sales representatives With a 1.5 million dollar quota per/yr.Developed Siebel database for sales development to track, measure and report on ROI for Global Marketing CampaignsProject managed the conversion from Siebel to Salesforce.com

Managed a team of 14 Sales Representatives whose responsibility was to generate qualified leads and develop opportunities and maintain relationships with existing customers.Developed Training Program and Certification ProgramResponsible for reviews, employee hiring, employee retention and progress reports.

Followed up on Marketing Campaigns to generate leads for territory.Maintained and fostered relationships with existing customer to cross-sell/upsell.Exceded quota 4 quarters in a row(1.6 mil/quota per quarter).

Responsible for tier 1 accounts within the region to foster relationships, product updates, cross sell/ upsell to meet a 2 mil quota per quarter.Developed target account lists, profiled accounts and scheduled meetings to generate revenue.Met with customers and prospects to solidify projects and relationships.Territory of the Quarter 1999Top Performer

Profiled target accounts in the Los Angeles regionFind opportunities and sell hardware over the phoneDevelop new relationships with prospects

Rookie of the Quarter – 1999Completed 3 week training courseFound opportunities by cold calling from Computer Intelligence leads with in a given geography.Top Performer

Responsible for Managing a branch officeDeveloped Ambassador Program to drive more high school picture participationPresented to school districts to secure business for dance, family night pictures, sporting activity and school pictures.Top selling portrait package average